Floyd and Dale Earnhart have in common.

Each of them's biggest hit what I can't do it.

Can't do it.

Can't do it.

I can't I it I just there's certain things that are that are sacred and number three would it I'd lose a

listener that that we'd love to have that just doesn't have a sense of humor.

I can't do it.

So I heard a story about a fellow who started a business

for a reason.

Now, I've said to you folks a thousand times

and I'm unashamed, I don't care if you like it or not that a business has to be

financially viable it has to be profitable to be viable And I know that many people hate profit, especially if they've

never made much money. So they're angry. They think the only reason anybody ever profits

is because of evil. Without that profit, people don't invent things. People don't create things. And one of the great joys of living in our time is in abundance. They call it the paradox of choice. There's been a lot written about this that one of the great forms of of stress and

anxiety in America today is not a lack of things to buy, but too many choices.

You go to the Chinese restaurant, you got 300 things on the menu,

and you go, hell, I don't know.

Just give me, like, do y'all have like general sows?

Because you don't want so many choices. Steve Jobs understood that. He pared down

the store, he put a few items. He gave you very few choices and you liked it.

Google. People say, how come Google doesn't use, doesn't put stuff all over the screen?

That's called negative space. They keep it very clean, allows you to focus.

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