Altera: To Mend or Fix Something That Is Broken
Trail Runner Nation
Trail Runner Nation
4.5 • 1.3K Ratings
🗓️ 5 September 2015
⏱️ 64 minutes
🧾️ Download transcript
Summary
Founder of Altra Running, Golden Harper, joins us to talk about how running injuries motivated him to innovate a different shoe and then begin a new shoe company that is competing against the giants in the business. Golden knows something about running. Between the ages of 10 and 14, Golden ran 5 marathons, debuting with a State Record 3:08 performance. He followed that up with a 2:57 performance that was good for a National Best for age 11. At age 12, he ran the St. George Marathon in 2:45:34, setting a world best. In addition to competitive running, Golden grew up working in the family's specialty running store where he educated other runners on proper gait and fitting them in the correct running shoes. Golden continued his passion by earning a degree in Exercise Science: Fitness & Wellness with a Business Management emphasis from BYU. Golden tells his story of how he used his home toaster oven to delaminate traditional shoes and re-engineer them to help others prevent injuries. Today Altra is one of the top shoes in the trail and ultra community.
Some of the first modified shoes they made:
Transcript
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| 0:00.0 | Tailwind nutrition, fill your bottle up, get some miles, without a gut bust. |
| 0:14.2 | There's nothing worse than a gut bust, Scott. |
| 0:16.9 | One of my favorite topics is adventure running. |
| 0:20.0 | You don't have to sign up for a race to go out and have some fun on a trail and you need |
| 0:24.4 | to sustain yourself on those real long adventure runs and there's nothing like tailwind |
| 0:29.0 | to take care of the nutrition and when you are on one of those adventure runs, you don't |
| 0:33.0 | have aid stations. |
| 0:34.0 | Well, it would be an adventure run. |
| 0:35.8 | And one of the cool, well, you could go plant, I guess, but one of the cool things that |
| 0:39.7 | tailwind has listened to the community is they've come up with a single serving packets. |
| 0:45.4 | What you can just throw in your pack, they're freaking awesome. |
| 0:50.0 | Conveniently in the right size packaging, mixing is an issue, things don't get gummed |
| 0:54.7 | up. |
| 0:55.7 | It's not sticky, it's a true trailrunner's friend and they are available everywhere. |
| 1:01.5 | You can go to trailrunnernation.com, go to the partners page, link over to tailwindnutrition.com. |
| 1:08.6 | They now have been expanding like crazy. |
| 1:11.5 | All retail places all over the place, go to their map and take a look, they're everywhere |
| 1:15.7 | around the world. |
| 1:17.3 | We had one of our friends just recently over in Europe at the UTMB ran into somebody |
| 1:22.4 | from Australia that had a tailwind nutrition shirt on. |
| 1:26.1 | I saw that, very cool. |
| 1:27.1 | That was Billy Yang. |
... |
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