ALOHA - A Business Built for the Greater Good
The Story of a Brand Show
Ramon Vela
4.9 • 147 Ratings
🗓️ 22 March 2024
⏱️ 56 minutes
🧾️ Download transcript
Summary
This episode is brought to you by Compass Rose and SARAL - The Influencer OS for Brands
In this episode, Ramon Vela interviews Brad Charron, CEO of ALOHA.
ALOHA is an employee-owned and operated company committed to making the healthiest, best-tasting plant-based protein products on the planet.
ALOHA's product portfolio includes protein bars, drinks, and powders that taste as good as they are for you, proving that you don't have to sacrifice taste for nutrition.
USDA Organic, Non-GMO Project Verified, Soy-Free, Dairy-Free, Stevia & Sugar Alcohol-Free; all ALOHA products are sustainably sourced and thoughtfully packaged with deep respect for people and the environment.
Below are the key takeaways from our conversation:
* Brad shares his journey to joining ALOHA and the importance of gratitude in his leadership style.
* Discover how Brad turned struggling companies into success stories by concentrating on their core competencies.
* Learn how Hawaiian culture inspires Brad's business ethos, focusing on humility and community involvement.
* Get inspired by ALOHA's dedication to giving back and Brad's personal commitment to nonprofit work.
* Brad discusses ALOHA's efforts to ensure its business is sustainable and accountable, with an array of certifications, such as B Corp, USDA Organic, Non-GMO Project Verified, Soy-Free, Dairy-Free, Stevia & Sugar Alcohol-Free, backing its claims.
* Hear about how ALOHA aligns its products with consumer needs, emphasizing the importance of organic, made-in-the-USA, and climate-neutral products, all while delivering nutritional value.
* Explore ALOHA's straightforward strategy to convey the true value of their health and wellness products to consumers.
Join Ramon Vela for this inspiring conversation where we dive deep with Brad Sharon, the CEO of Aloha, a brand that's not just making waves with its health-focused products but also setting a benchmark for sustainability and corporate responsibility.
Don't forget to visit aloha.com to explore their range of healthy, sustainable products and learn more about their commitment to positive change.
For more on ALOHA, visit: https://aloha.com/
Remember to follow The Story of a Brand Show for more conversations with industry leaders and to stay updated on the latest consumer products, brands, trends, retail, and beyond!
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Today's Sponsors:
Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/ramon/
The Story of a Brand and Compass Rose is offering "no-cost" CPG advice exclusively for the Founders and CEOs featured on The Story of a Brand Show and listeners. The calendar is limited, so book your one-on-one call (a $500 Value) with the Compass Rose team today. Visit using our unique link.
SARAL - The Influencer OS for Brands: http://storybrandoffer.com/
Claim an "exclusive onboarding" offer for the listeners of The Story of a Brand Show. The Saral Team will work directly with you and offer weekly check-ins and 1:1 consulting until you succeed. Visit using our unique link.
Transcript
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| 0:00.0 | I think the best advice I can give to entrepreneurs and operators in a time where you really |
| 0:05.2 | can't afford to make mistakes for myriad reasons, as we were talking about before the show, |
| 0:09.9 | inflation and interest rates and venture funding and retailer demands and consumer trends |
| 0:16.0 | and changing, you know, like for commodity pricing, war in Ukraine, geopolitical, just like we can go on |
| 0:21.9 | the list of everything that's wrong and we still can't control that either. |
| 0:25.3 | So what we do is try to put a great product that people can adopt and come back time and time |
| 0:30.6 | again that adds just a little bit more stability, a little bit more vivaciousness, and a little bit |
| 0:36.5 | more health through their life. |
| 0:38.1 | And we still really good about that. |
| 0:49.5 | Hey, everyone. |
| 0:50.5 | This is Ramon Vela. |
| 0:51.5 | And this is another episode of the story of a brand. |
| 0:54.4 | Like always, we have an amazing guest in brand that we're going to feature on today's show. |
| 0:58.5 | But before we do, hi, I speak to hundreds of founders and CEOs of consumer brands each year, |
| 1:05.2 | and they are facing unprecedented challenges from changing consumer behavior, inflation, electioneer anxiety, the cost of capital, and more. |
| 1:14.6 | However, finding an experienced knowledgeable advisor to help your consumer brand shouldn't be challenging. |
| 1:21.6 | That's why the story of a brand has worked with the Compass Rose team, my strategic partner, to provide relief. |
| 1:29.3 | We are offering a no-cost solution exclusively for consumer brand founders and CEOs featured |
| 1:37.3 | on the story of a brand show, as well as listeners. Whether it's to answer your questions, be that unbiased third-party sounding |
| 1:46.4 | board, help you map out your brand's growth trajectory, or prepare your brand in financials |
| 1:52.5 | for investors or acquisition or more. Simply fill out the form, answer a few questions, and book |
| 1:59.1 | a one-on-one call with Rose Hamilton, the founder of the |
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