Allison Collins, Senior Beauty Editor WWD

Skincare Anarchy

Ekta et al.

Fragrance, Fashion, Entertainment News, Fashion & Beauty, Education, Entrepreneurship, Skincare, Skin, News, Makeup, Style, Dermatology, Self-improvement, Beauty, Arts

4.2 • 2K Ratings

🗓️ 8 April 2021

⏱️ 41 minutes

🔗️ Recording | iTunes | RSS

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Summary

Allison Collins,Senior Beauty Editor at WWD shares her experienced insight on how brands can bring diversity and inclusivity to the forefront and what she considers to be an interesting brand story. Allison shares her editorial background in industries related to beauty and business and how this has helped her approach beauty from an aerial perspective.--- Send in a voice message: https://podcasters.spotify.com/pod/show/skincareanarchy/messageSupport this podcast: https://podcasters.spotify.com/pod/show/skincareanarchy/support Support the show

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Transcript

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0:00.0	Hi, guys. Welcome back to Skincare Energy. This is Ekta. And today I have an amazing guest.
0:11.4	So without further ado, I want to introduce you guys to Alison Collins, who is the senior
0:15.6	beauty editor for Women's Wear Daily. So welcome to the show. Alison, I'm so excited you're here.
0:21.3	Thanks for joining me. I'm excited to be here. It's such a pleasure to host you. I would love to get
0:30.8	started to by talking about your journey in editorial and how you really got involved with it. I
0:36.2	know there are so many avenues. So could you tell us all about your beauty journey? Sure,
0:41.6	totally. So my journey is a little bit more of a traditional newspaper journalism path than some
0:50.3	of my beauty editor colleagues. So I started when I was like a teenager. I walked into a
0:58.1	local newspaper and like asked them if I could be there in turn because I didn't know how to get
1:02.0	an internship. So I figured like that would be the best way. Yeah. I love that.
1:09.2	And I was like 18 or 19 and they were confused, but they said yes. And so I started working
1:19.4	out of local newspaper and Massachusetts. And it was right during the big financial collapse.
1:27.5	So I was doing a lot of reporting on soaring gas prices and like very local news topics. So like
1:35.0	a lot of parades and parades are really tough to cover. Really? I also, I'm sorry, I'm totally
1:44.4	deviating, but I love to know. I'm like kind of a shy person, which I feel like is maybe not what you
1:50.9	expect for a journalist, but I'm a bit of an introvert and to cover a parade, you basically like
1:58.3	walk around the crowd pre-COVID, you walk around the crowd and you just like go up to written
2:03.2	a people and ask them like why they came to the parade, what they're looking forward to at the
2:08.0	parade. Wow. Shaking. There's not a job for an introvert. It was so scared and then I kind of
2:17.6	got used to it and like came out of my shell a little bit more because I was forced to.
2:24.4	So that was my first real journalism job. I did an internship when I was in college to learn
2:30.2	how to do investigative reporting, which taught me how to like pour through documents and legal
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