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NPR's Book of the Day

‘Algospeak’ looks at algorithms' transformative impact on how we speak on and offline

NPR's Book of the Day

NPR

Arts, Books

4.2672 Ratings

🗓️ 5 August 2025

⏱️ 9 minutes

🧾️ Download transcript

Summary

Words like "rizz" and "skibidi" didn’t exist just a few years ago, but now they’re used and understood by millions of people. In his new book, Algospeak, linguist and content creator Adam Aleksic argues our language is evolving at a rapid pace. And he says this is driven in large part by social media algorithms that amplify linguistic trends. In today’s episode, Aleksic speaks with NPR’s Adrian Ma about the engagement treadmill, influencer accents and why the word "skibidi" will be out of style within the year.


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Transcript

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0:00.0

Hey, it's Empire's Book of the Day. I'm Andrew Limbong. The way I talk here to you into this microphone

0:09.0

is different from the way I talk to my friends, my wife, my colleagues, etc. But it's not a hard line.

0:16.6

Sometimes language and cadence does bleed through from one zone in my life into another.

0:22.2

Today's book is about that happening en masse.

0:24.9

It's by Adam Alexic titled Algospeak.

0:28.0

And it's a look at how the way content creators speak on the internet shapes how the rest of us talk, whether we like it or not.

0:35.7

But he tells NPR's Adrian Ma that this isn't inherently a

0:39.4

bad thing that's coming up. In the U.S., national security news can feel far away from daily life.

0:47.1

Distant wars, murky conflicts, diplomacy behind closed doors on our new show, sources and methods.

0:53.7

NPR reporters on the ground bring you stories of real people, helping you understand

0:58.2

why distant events matter here at home.

1:01.0

Listen to sources and methods on the NPR app or wherever you get your podcasts.

1:06.6

One of the beautiful and sometimes bewildering things about the English language is that it's always changing.

1:14.6

I mean, take the words Riz or skibbity, or even the expression to cancel.

1:21.3

It was fairly recently that we started using cancel to mean withdrawing support or denouncing.

1:26.7

And of course, Riz meaning charisma or skibbity, meaning, well, nothing.

1:34.3

Those words didn't even exist just a few years ago.

1:37.5

Now they're used and understood by millions of people.

1:41.8

Now, don't worry if you do not count yourselves among them because our next

1:45.9

guest argues that the way we speak on and offline is evolving at an unprecedented pace. He's Adam

1:53.4

Alexic, who's a creator that posts online under the name Etymology Nerd. He's got a new book

1:59.2

called AlgoSpeak. And he joins us from our bureau in New York.

...

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