Alexia Inge, Co-Founder of Cult Beauty: Identifying Key Beauty Trends, Powerful Ingredients for Skin, Acids, Blue Light Skincare, GenZ Customers, Bio-Cleanical Beauty, and Skincare Must-Haves
The Dream Bigger Podcast
Siffat Haider
4.8 • 625 Ratings
🗓️ 13 January 2021
⏱️ 48 minutes
🧾️ Download transcript
Summary
Today, I’m chatting with Alexia Inge, Co-Founder of Cult Beauty, a Europe-based, online beauty destination which carries a curated selection of the best, and most effective beauty brands. They’re known to go deep into the science behind different ingredients, break news on trends, and incubate the coolest up and coming beauty brands. Alexia is a true expert in the beauty world, and on this episode, we do a deep dive into skincare ingredients, trends, customer behaviour, skincare must-haves and so much more. This is a conversation with one of the most influential people in the beauty world, so skincare nerds, make sure you listen in!
To learn more about Cult Beauty, click HERE
To connect with Alexia, click HERE
To connect with Siff, click HERE
To learn more about Arrae, click HERE
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Transcript
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| 0:00.0 | Hello, hello, and happy new year. |
| 0:11.3 | Welcome to the Dream Bigger podcast where we are ready for some 2021 energy. |
| 0:16.2 | I'm your host, SIF, and I'm the founder of Array. |
| 0:18.5 | And on this show, you can expect to hear from thought leaders who will inspire you to optimize your life in all facets and dream bigger. I hope you |
| 0:26.8 | guys had an amazing holiday season and are feeling refreshed and motivated to kick off 2021. |
| 0:31.7 | I figured a great way to start the new year is to hear from a really inspiring entrepreneur |
| 0:35.3 | and a true leader in the beauty space. So I'm super excited to bring to you my conversation with Alexia Ing, co-founder of Cult Beauty. |
| 0:43.0 | Cult Beauty is the beauty destination to discover new trends and shop from the hottest beauty brands in Europe. |
| 0:48.7 | They've incubated some of the biggest indie brands and are super ahead of the curve when it comes to reporting on new beauty trends and the latest science. Alexia is a true trailblazer. I'm telling you guys, she has her |
| 1:00.1 | finger on the pulse and just knows when something is going to blow up. During her conversation, |
| 1:04.4 | I ask her for all her beauty tips, the trends we should be taking seriously, and basically |
| 1:09.1 | all things beauty. So with that, let's welcome Alexia to the show. |
| 1:15.8 | So my first question is tell me about your background. |
| 1:20.1 | Were you always interested in beauty? |
| 1:21.9 | Like, tell me how you got here. |
| 1:24.6 | Yeah, I guess I was that sort of wide-eyed little kids reading the magazines in the |
| 1:32.6 | village I grew up in Somerset, desperately counting down the days that I could leave school and go to |
| 1:40.3 | university in a big city and experience all of the bright lights. And I actually today saw |
| 1:50.1 | that Jane Ford died from one of the co-founders of Benefit. Oh wow, I didn't know that. |
| 1:56.5 | I was just thinking back, like the first product that I bought was from from benefit it was a it was |
| 2:01.6 | bennitin's um and it just remember just that joy of unwrapping the really fun packaging that they |
| 2:09.7 | always had and um just that sort of status of having been able to save up your pocket money and get |
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