Alex Neist. A Mouth Breaking Episode. Episode 674 with The Real Brad Lea (TRBL)

Dropping Bombs

Brad Lea

Business, Bradlea, Success, Mentor, Coach, Advice, Money, Strategy, Training, Entrepreneurship, Therealbradlea, Entrepreneur, Comedy

4.8 • 2.3K Ratings

🗓️ 27 December 2023

⏱️ 51 minutes

🔗️ Recording | iTunes | RSS

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Summary

Alex Neist, the man behind Hostage Tape. This ecommerce marvel is radically improving sleep quality, one mouth at a time. Alex has already skyrocketed Hostage Tape to 7 figures a month and will crush 8 figures in 2023. But don't mistake Alex for a one-trick pony. This isn't his first entrepreneurial endeavor. He previously devoted 16 years to a sports video analytics company, bootstrapping it from scratch before making a graceful exit. During his tenure, he pioneered the use of humans to tag games, making them easily searchable for coaches and athletes - kind of like a human Google, but for sports. Before his business feats, Alex sported the helmet and shoulder pads, gracing the field as a professional quarterback in the Arenafootball league. When he wasn't calling plays on the field, he was coaching them, with a coaching career spanning over 15 years. Whether it's strategizing in business, on the football field, or in the realm of sleep, Alex Neist loves traveling the world looking for his next adventure with his wife and 2 kids.

In this episode, Brad and Alex discuss his brand and the personal events in his life that motivated him to create this company.

Bombs:

Shift your perspective.
Learn how to advertise on all platforms, such as Facebook.

Follow Alex @AlexNeist

Learn more about what Alex does at https://HostageTape.com

Watch the full video episode on Brad’s Rumble here: https://rumble.com/c/c-2544182

Watch the full video episode on Brad’s Youtube Here: https://bradlea.tv

Transcript

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0:00.0	Listen up or run for cover.
0:05.0	From the people who have it to the people who need it.
0:10.0	The real problem.
0:13.7	Brad Lee is dropping. Brad Lee back again with another episode of Dropping Bombs today in the studio folks as always I've got a real treat for you today's treat mr. Alex Niced
0:33.0	It's great to be here, Brad.
0:34.0	Dude, it's nice to have you.
0:36.0	It's like I'm a nice guy.
0:38.0	Have you heard that before?
0:39.0	I have.
0:40.0	If you guys ain't following this dude, you're missing out.
0:42.0	At Alex Niced Any I. S. T. He's the inventor or founder. I don't know if did you invent a hostage tape? I invented hostage tape. I didn't invent the concept of maltaping that's been around for a long time but the
0:56.4	brand yes I am the founder so you said one day man I'm just gonna come out with
1:01.8	some tape that you can slap across your lips
1:05.2	We're gonna call it hostage tape because like you know you're gagged like a hostage I assume why hostage so it's sort of that's a It's a much more elaborate story than that. So, ironically, I actually went through divorce.
1:19.5	For snoring? I started this company because I went through divorce for snoring yeah snoring ripped my family apart and led to divorce
1:28.4	Now years later that's not a very loyal girl
1:31.5	Years later now we're actually back together. Well I was going to say I want to talk to her
1:35.8	because like dude that lesson I mean I get it like sleep in another room but divorce so we're snoring. So it sounds crazy but what it comes down to is snoring actually it's it's a catalyst right that leads to these other things right and the gaman Institute actually talks about this concept that I like to talk about where it's this magic ratio, right? So think about it like this. So the Gaman Institute talks about for every one negative thing that happens in a relationship
2:06.4	You need five positive things to counteract that so imagine that you're snoring right and you're forcing your partner to sleep in the other room or
2:16.5	to making her upset whatever it might be you wake up that's one now you get up you get
2:21.4	ready for work and you get into a fight, that's two, and then by the time you get out of the door and you get off to work, that's five negative things possibly. You now need 25 positive interactions to
2:37.0	counteract that. Who says that?
	...

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