4.8 • 793 Ratings
🗓️ 18 March 2019
⏱️ 88 minutes
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AJ Vaynerchuck – the seemingly mysterious other half of the VaynerMedia empire – shares his life lessons about launching and scaling the client service business that started with a $80,000 account to turning over 9 figures a year.
Speaking at this year’s CapCon, he uncovers the work ethic he shares with his brother Gary, and his experience of launching VaynerSports compared to VaynerMedia.
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0:00.0 | I actually thrive and believe some great magic exists in going into a new industry cold. |
0:06.1 | Gary and I started an ad agency in 2009. |
0:08.2 | We had combined zero days of agency experience. |
0:10.6 | You know, Gary ran e-commerce and retail in the liquor business, and I was a college kid. |
0:15.7 | And I think what a skill that I have and he has as well that really benefited us in Vayner Media has really |
0:22.1 | benefited us in VaynerSports is questioning the status quo. I think a lot of people start a |
0:28.1 | business in an industry after maybe being an employee or working for somebody else or learning |
0:32.4 | about it and then they kind of take what they learn and treat it as gospel and assume it's correct. |
0:38.2 | I come in into both businesses I've come into and questioned everything. |
0:42.7 | And of course, 80% of the time, I say, why do we do it this way? |
0:46.2 | We do it because of X, Y, and Z. |
0:47.8 | No, that makes sense. |
0:48.4 | Let's do it. |
0:49.0 | All right, we'll do that. |
0:49.9 | But the other 20% of time, wait, you do it that way. |
0:52.4 | Why? Well, it's how it's always been done. |
0:57.2 | Well, that sounds broken to me. |
0:58.3 | I'm out. |
0:59.4 | We're going to do a completely different. It takes one free person to create change. |
1:03.2 | This is the show for them. |
1:05.5 | We are the creators of the free world. |
1:08.6 | This is capitalism.com, and we are the 1%. |
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