Hi everyone, I'm Hillary Kerr and this is Second Life, a podcast spotlighting women who

have truly inspiring careers.

We're talking about their work journeys, what they've learned from the process of setting

aside their doubts or fears and what happens when they embark on their second life.

Today, I am delighted to welcome one of the world's leading fashion bloggers to the pod,

the one and only Ami Song of Song of Style.

In a world where anyone with an Instagram account and an iPhone can call themselves an influencer,

Ami is the real deal and a multi-hyphenate to boot.

She's a New York Times bestselling author of two books including the recently released

World of Style, which is a companion to her first book, Capture Your Style.

In addition to her site, which she just relaunched after a year-long redesign and a crazy

follower account, she has over 5 million people who follow her on Instagram alone.

She also made Forbes 30 under 30 list in 2016.

Of course, since this is Second Life, you probably guessed that being one of the world's most

successful bloggers and influencers wasn't Ami's initial goal and he would be right.

She actually got her start in the interior design world and she's here to talk about

the transition and building her own brand.

Now, on Second Life, it's Ami Song.

Okay, so, Ami, let's go back to the beginning.

What did you study in school and what did you think you were going to be when you grew

up?

So in 2008 is when I enrolled in art school and I studied interior architecture.

...