From a perspective of following, covering, and enjoying Apple, the past two weeks I think have been the perfect example of the current dichotomy of Apple, where you have excellent, truly industry-leading hardware.

We had the iPhone S16E, which not an exciting phone, but it does have like the C1 modem.

The new Mac Studio, which has the M3

Ultra and the M4 Mac, two very powerful chips. The MacBook Air with the M4, probably the best

laptop in the industry, the laptop most people should buy. Then simultaneously you have software.

And Apple capped off those two very interesting and exciting weeks of hardware announcements

with a real bummer announcement.

The classic Friday night news dump.

It was Friday morning to give them some credit.

But yes, the classic Friday.

I guess it was more evening in my time.

Yeah.

So they issued a statement to John Gruber at Dering Fireball.

And it starts by touting Siri as a platform.

Then it goes into touting some of the new things that have come to Siri, like product knowledge and integration with chat GPT.

Then it gets into the bad news where Apple says, we've also been working on a more personalized Siri, giving it more awareness of your personal context,

as well as the ability to take action for you within and across your apps. It's going to

take us longer than we thought to deliver these features, and we anticipate rolling them out

in the coming year. So those are the much anticipated on-screen awareness, personal context,

and in-app actions features that we've talked about.

Right off the bat, the thing we all read into is what the hell does in the coming year actually

mean? Does it mean throughout the rest of 2025? Does it mean the 12 months from when the

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