The content here is for informational purposes only, should not be taken as legal business, tax,

or investment advice, or be used to evaluate any investment or security and is not directed at

any investors or potential investors in any A16Z fund. For more details, please see A16Z.com

slash disclosures. Hi, everyone. Welcome to the A16Z podcast.

I'm Doss Rush.

In this episode, we talk with Ola Griginski, the founder of People AI, a platform for sales

and marketers, but the broader question we're tackling is beyond just sales and marketing,

truly how AI is taking data from across the enterprise to change how we work regardless

of our function or industry.

Also joining us in this conversation is Peter Lawen from the A16Z Enterprise Investing Team. We're going to cover

everything from how to design AI to be a co-pilot for knowledge workers, to the founder's playbook

for spotting the next AI opportunity, and then how to take a product to market once you do.

First, we begin with why AI and B2B, that is business to business,

is so different from business to consumer.

In the last five years, more and more areas of human existence or activity

are adopting AI.

And in particular, AI is finally proliferating B2B enterprise world,

which is very different to work with than your classic B2C scenario.

B2C is much more reactive.

You build something, you throw it at a million users in Australia and then see what happens.

And if it doesn't work, you can pull it back.

With B2B, you cannot do it because you have five customers and each one of

...