AI Assisted Content, Marketing Coaches, Twitter First Approach, LinkedIn Growth Strategy (Experiments Dec 2023 Week 2)

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Marketing, Careers, Business

4.6 • 1.4K Ratings

🗓️ 22 December 2023

⏱️ 20 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode #2642, We discuss their recent experiments and findings in this episode, sharing their success with posting on social media platforms based on Twitter engagement. We explain how they use Twitter to determine which content performs well and then share it on other platforms. We talk about the benefits of hiring coaches or experts to improve specific skills within a team. We also discuss the effectiveness of posting text-based content on LinkedIn compared to videos. We introduce the concept of AI-assisted content creation and its potential for generating leads. Overall, we encourage feedback on the new format and invite listeners to rate, review, and subscribe to the podcast. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: AI-Assisted Content, Marketing Coaches, Twitter First Approach, LinkedIn Growth Strategy (Experiments Dec 2023 Week 2) (00:27) Posting on social networks based on Twitter performance (03:26) Tweaking hooks to improve post performance (05:39) Disagreement on the value of coaching vs hiring (06:05) Positive results from working with a marketing coach (08:37) Nuanced discussion on the value of coaching (09:04) A/B testing video vs text content on LinkedIn (10:06) Text performs better than text with video or just video. (10:34) Video with text helps build a deeper relationship with people. (11:39) Neil's LinkedIn posts have varying views, some reaching 700k. (12:01) AI-assisted content is being used to create blog posts. (12:58) Conversions from AI-assisted content range from 0.25% to 0.5%. (13:31) It is too early to determine revenue from AI assisted content. (13:49) AI-related content leads to better quality leads. (14:11) Optimizing AI-related content pages at scale. (14:39) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	This is Samsung S23 FEE's greatest hits, with hits such as Smart Brightness and long battery life.
0:09.2	The new phone with all the greatest hits from 599 pounds.
0:17.0	Buy the Galaxy S23 FE to claim 294 pounds worth of rewards, including a free pair of Bud Zephi.
0:23.2	Purchase from a participating retailer by the 25th of Jan 24
0:26.2	clean Buds Effi within 30 days of purchase.
0:27.8	Tees and C's apply Samsung.
0:28.9	com pricing shown.
0:30.2	Tune into the new podcast Stories from the Village of Nothing Much, like easy listening, but for fiction.
0:38.0	If you've overdosed on bad news, we invite you into a world where the glimmers of goodness in everyday life are all around you.
0:46.0	I'm Catherine Nikolai and I'm an architect of Cozy.
0:50.0	Come spend some time where everyone is welcome and the default is kindness.
0:55.0	Listen, relax, enjoy.
0:57.0	Listen to stories from the Village of Nothing Much, on the I Heart Radio app, Apple Podcasts,
1:02.0	or wherever you get your podcasts.
1:06.1	Walter Isakson set out to write about a world-changing genius in Elon Musk and found
1:10.1	a man addicted to chaos and conspiracy.
1:12.4	I'm thinking it's idiotic to buy Twitter because he found a man addicted to chaos and conspiracy.
1:12.5	I'm thinking it's idiotic to buy Twitter because he doesn't have a fingertip feel for
1:16.7	social emotional networks.
1:19.0	The book launched a thousand hot takes, so I sat down with Isakson to try to get past the noise.
1:23.6	I like the fact that people who say I'm not as tough on musk as I should be are always
1:28.2	using anecdotes from my book to show why we should be tough on musk.
	...

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