Advice Line with Troy Carter of Atom Factory

How I Built This with Guy Raz

Guy Raz | Wondery

Business

4.8 • 31.1K Ratings

🗓️ 24 July 2025

⏱️ 49 minutes

🔗️ Recording | iTunes | RSS

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Summary

Former manager of Lady Gaga and Atom Factory founder Troy Carter joins Guy on the Advice Line, where they answer questions from three early-stage entrepreneurs. Plus, Troy’s advice for reaching new audiences when digital ads struggle to perform.

First we meet Madelyn in Arizona, who’s trying to grow her postpartum frozen meal delivery service while preserving its focus on her local community. Then Tyler in Oregon, who wants to strengthen connections with influencers endorsing his water purification systems. And Gina in Minnesota, who’s looking to better market her matching dog and human clothing sets.

Thank you to the founders of The Nest Prep, Guzzle H2O, and Good Thomas for being a part of our show.

If you’d like to be featured on a future Advice Line episode, leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to [email protected] or call 1-800-433-1298.

And be sure to listen to Atom Factory’s founding story as told by Troy on the show in 2017.

This episode was produced by Sam Paulson with music by Ramtin Arablouei. It was edited by Andrea Bruce. Our audio engineer was Neal Rauch.

You can follow HIBT on X & Instagram and sign up for Guy’s free newsletter at guyraz.com or on Substack.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

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0:00.0	Wondery Plus subscribers can listen to how I built this early and ad-free right now. Join Wondery
0:06.4	Plus in the Wondery app or on Apple Podcasts. If you're running a small business, you know there's
0:13.0	nothing small about it. Running a new business is all consuming. Every day there are new decisions,
0:20.2	new problems to solve, and new challenges to
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0:53.3	Go to Shopify.com.K. Built. Go to Shopify.com.
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1:00.2	dot UK slash built.
1:02.8	As a founder, you're moving fast toward product market fit, your next round, or your first big enterprise deal.
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	...

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