Advice Line with Steve Holmes of goba Sports Group

How I Built This with Guy Raz

Guy Raz | Wondery

Business

4.8 • 31.1K Ratings

🗓️ 29 May 2025

⏱️ 51 minutes

🔗️ Recording | iTunes | RSS

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Summary

Springfree Trampoline founder Steve Holmes joins Guy on the Advice Line, where they answer questions from three early-stage entrepreneurs. Plus, Steve’s tariff navigation guidance for businesses manufacturing products outside of the U.S.

First we meet Ikechukwu in Maryland, who’s trying to lean into a core demographic without alienating customers from his activewear brand. Then Cody in Nevada, who’s building a year-round advertising strategy for a largely seasonal product: DEET-free bug repellant. And Kenesha in Ontario, who’s looking to maintain the momentum of a viral moment for her Caribbean-inspired chocolate.

Thank you to the founders of Veii Apparel, Grand Tongo, and One More Cocoa for being a part of our show.

If you’d like to be featured on a future Advice Line episode, leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to [email protected] or call 1-800-433-1298.

And be sure to listen to Springfree Trampoline’s founding story as told by Steve and the trampoline’s inventor Keith on the show in 2019.

This episode was produced by Sam Paulson with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Gilly Moon.

You can follow HIBT on X & Instagram and sign up for Guy’s free newsletter at guyraz.com or on Substack.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

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0:00.0	Wonderie Plus subscribers can listen to how I built this early and ad-free right now.
0:05.7	Join Wonderly Plus in the Wondery app or on Apple Podcasts.
0:11.1	Shopify is the commerce platform behind millions of businesses around the world and 10% of all e-commerce in the U.S.
0:18.5	From household names like Mattel and Jimshark to brands just getting
0:22.5	started. Tackle all the important tasks in one place from inventory to payments to analytics and
0:28.7	more. And if you're looking to grow your business internationally, Shopify has global
0:33.2	selling tools to help you in over 150 countries. In person, more your thing? Shopify's award-winning
0:39.2	point-of-sale connects your online and offline sales all in one place. With 99.99% uptime and the best
0:47.9	converting checkout on the planet, you'll never miss a sale again, only with Shopify. Get all the
0:53.9	big stuff for your small business right with Shopify.
0:56.8	Sign up for your one pound per month trial and start selling today at Shopify.co.com.
1:01.8	UK slash built.
1:03.9	Go to shopify.com.
1:05.3	UK slash built.
1:07.6	Shopify.com.
1:09.0	com.
1:09.4	Okay.
1:12.8	Whether you're starting or scaling your company's security program, demonstrating top-notch
1:18.0	security practices and establishing trust is more important than ever.
1:22.7	Vantir automates compliance for global frameworks like ISO-2701 and SOC2, and the latest European
1:30.4	frameworks like the EU AI Act, Dora and NIS2, saving you time and money while helping
1:37.1	you build customer trust. Over 8,000 global companies like Synthesia, FlowHealth and
	...

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