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Hello and welcome to the advice line on how I built this lab. I'm Guy Raz. This is the place where we help try to solve your business challenges.

Each week, I'm joined by a legendary founder, a former guest on this show, who will help me try to help you.

And if you're building something and you need advice, give us a call and you just might be the next guest on the show.

Our number is 1-800-433-1298. Leave us a one-minute message that tells us about your business and the issues or questions that you like help with. All right, let's get to it. Joining me this week is Seventh Generation co-founder Jeffrey Hover, Jeffrey. It's so great to have you back on the show. Welcome back. I'm happy to be here. Great to see you again. You were first on how I built this in 2021. And as always, if you guys haven't heard that episode, we will put a link to it in the show notes. And in that episode, we had you on with your co-founder, Alan Newman, that you hadn't spoken to in decades. And in 1992, as we talked about in the story,

the board of the directors pushed Alan out. You stayed on as CEO until 2010. And by 2016,

seventh generation was acquired by Unilever for about $6 to $700 million. It's amazing story

because it really uncovered, you know, the delicate

relationship between two partners. And you just have recently put a book out about your story

called Built for a Better World, How Seventh Generation pioneered a movement that changed the purpose

of business. So congrats on that, Jeffrey. Thank you. Thank you. I'm excited about it. Before I ask you about the book, I know that, you know, when you came on, it was a big deal because the two of you was the first time you had spoken in years. And there was a lot of sensitive things that we talked about. How did you feel about that? I mean, of course, the time I sure was hard, but on

...