Advertising Tips

Join Up Dots - Business Coaching Made Easy (With A Bit Of Life Coaching Too)

David Ralph of Join Up Dots

Interview, Motivation, Online, Businessinterview, Education, Businesscoaching, Entrepreneur, Lifestyle, Income, Business

5 • 1.1K Ratings

🗓️ 11 November 2022

⏱️ 57 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Advertising Tips Do you listen to ads on the radio and podcasts and instantly get drawn to them? Is it the atmosphere, the words, or simply the persuasive nature of the voice over that makes you jot down those details and check into it more? Well todays guest knows what works and what doesnt, as he is the VP of creative Services at Oxford Road They are the leading privately owned audio ad agency. Pairing disruptive brands with powerful media outlets, Oxford Road develops and places ads for leading B2B and B2C companies across multiple channels including podcast, radio, and television, reaching millions of people each day. Since its founding, Oxford Road has served thousands of top brands and helped more than a dozen direct to consumer brands to scale their customer acquisition efforts and to evolve from start-up leaders into leaders with $1 Billion+ valuations. So what builds trust in a product which then translates into a persuasive ad? How can we make them an offer they can’t refuse: leading to someone taking action now? Well lets find out as we bring onto the show to start joining up dots with the one and only Mr. Stew Redwine

Transcript

Click on a timestamp to play from that location

0:00.0	Life shouldn't be hard. Life should be a fun-filled adventure every day.
0:05.0	So now start joining up dots.
0:07.0	Step into your talents, your skills, your God-given gifts,
0:11.0	and tell your boss, you don't deserve me.
0:14.0	I'm out of here.
0:16.0	It's time for you to smash that alarm clock.
0:20.0	And start getting the dream business and life you will, of course, are dreaming of.
0:26.0	Let's join your host, David Ralph, from the back of his garden in the UK.
0:31.0	Or wherever he might be today.
0:33.0	With another jammed pack episode of the number one hit podcast, Join Up Dots.
0:39.0	Yeah, good morning to you and welcome to Join Up Dots.
0:43.0	It's going to be a different type of show today because we're going to,
0:46.0	we're going to detail a subject that perhaps you hadn't even thought about.
0:50.0	The effectiveness of the ads that you hear on the radio.
0:54.0	Do you listen to ads on the radio and podcasts and sort of instantly get drawn to them?
0:59.0	And is it the atmosphere, the words, or simply the persuasive nature of the voiceover
1:04.0	that makes you jot down those details and then check into it more?
1:08.0	Well, today's guest knows what works and what doesn't,
1:11.0	as he is the VP of Creative Services at Oxford Road.
1:15.0	Now, they're the leading privately owned audio ad agency,
1:19.0	pairing disruptive brands with powerful media outlets.
1:23.0	And they develop and place ads for leading B2B and B2C companies across multiple channels,
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from David Ralph of Join Up Dots, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of David Ralph of Join Up Dots and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.