Good morning from the Financial Times. Today is Wednesday, September 23rd, and this is your F.T. news briefing.

A truce between social media companies and advertisers over harmful content.

A UN group has a grim report on COVID-19's jobs impact, and will they or won't they, the

Bank of England gives us some clues about negative interest rates.

Plus, London is the financial hub of the European Union.

But what's the game plan post Brexit?

I'm Mark Filipino, and here's the news you need to start your day.

Back at the start of the summer, more than 200 companies pulled their advertising from Facebook.

This was at the height of the George Floyd protests and the companies had some real problems

with the post Facebook allowed on its site.

Hate speech, aggressive content, stuff that companies don't want to see their ads appearing

next to.

But now, companies and social media sites have come to an agreement on posting standards.

The World Federation of Advertisers helped negotiate

the deal between companies like Mars and Unilever and social media groups such as Facebook,

YouTube, and Twitter. The deal sets some ground rules on what counts as hate speech, and it gives external

auditors an easier way to report harmful content.

The system they do that through will launch in the second half of next year.

Plus, the social media platforms have committed to developing tools that give companies more

control over what their advertising is placed against.

YouTube has this in place. Facebook and Twitter will develop a

roadmap by the end of the year. Unilever said the developments have given them

...