Advanced Messaging Strategy: Making Your Product a Must Have

Social Media Marketing Podcast

Michael Stelzner, Social Media Examiner

Social Media Marketing, Business, Marketing

4.8 • 1.6K Ratings

🗓️ 26 June 2025

⏱️ 48 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Are you struggling to position your product as essential rather than optional? Wondering why your marketing tactics aren’t converting like they used to? Messaging strategy—not marketing tricks—is what separates forgettable products from must-haves. To learn how to craft a sustainable messaging strategy that makes your product irresistible by addressing real customer needs, I interview Katelyn Bourgoin.

Guest: Katelyn Bourgoin | Show Notes: socialmediaexaminer.com/672

Review our show on Apple Podcasts.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

Click on a timestamp to play from that location

0:00.0	Are you feeling overwhelmed trying to keep up with all the AI changes?
0:04.7	Trust me, I know how it feels.
0:07.0	The marketers who are truly thriving today with AI have discovered something really important.
0:14.2	They're not doing it alone.
0:16.8	At the AI Business Society, we've created a community where smart, curious marketers like you,
0:23.4	share discoveries, troubleshoot their challenges, and celebrate breakthroughs together.
0:29.8	Listen to what Marissa Shadwick had to say.
0:33.0	Quote, I found my people.
0:34.6	I love chatting about our experiences with AI and supporting each other on our journey towards the future, unquote.
0:41.9	Stop navigating the AI revolution by yourself.
0:45.5	Join our community of innovators and let's grow together.
0:48.7	Visit social mediaexaminer.com slash AI to learn more.
0:56.7	Welcome to the social media marketing podcast, helping you navigate the social media
1:02.3	jungle.
1:03.2	And now here is your host, Michael Stelzner.
1:07.1	Hello, hello, hello.
1:08.2	Thank you so much for joining me for the social media marketing podcast brought to you by Social Media Examiner. I'm your host, Michael Stelzner, and this is the podcast for marketers and business owners who want more exposure, more leads, and more sales. I've got a really exciting episode for you today. If you wished, people would just line up and want to throw money at you because you are basically helping them solve a major problem that they have. But for whatever reason, you've been unable to get it. Maybe something's just not connecting with your audience. Well, this is where messaging strategy is the key.
1:46.8	And what we're going to talk about today are some really fascinating concepts that I think
1:51.6	conceptually will resonate with you at a core level, but there's a good chance you're probably
1:55.9	not doing this right. And my guest today, Caitlin Bergoin, is going to actually reveal behavioral science
2:03.4	techniques and messaging and positioning techniques that will allow you to take the way you talk
2:10.4	about your product to the next level so that customers say this is a no-brainer decision. I think
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Michael Stelzner, Social Media Examiner, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Michael Stelzner, Social Media Examiner and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.