Adidas Bares it all to Sell Sports Bras
Business Wars Daily
Audible
4.6 • 717 Ratings
🗓️ 22 February 2022
⏱️ 5 minutes
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Summary
Today is Tuesday, February 22, and we're looking at Adidas vs. Lululemon.
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Transcript
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| 1:10.2 | If you've been keeping abreast of what's going on in the |
| 1:12.3 | sportswear world lately, you have heard that Adidas turned heads last week to promote its new line of |
| 1:17.8 | sports bras. The company flashed photos of 25 pairs of bare breasts in a pinned tweet with a hashtag |
| 1:24.6 | support is everything. The photos depicted breasts of many shapes and sizes. |
| 1:29.7 | The company said the ad was intended to reinforce the company's decision to create more than |
| 1:33.9 | 40 styles of sports bras so women can find the right fit for them. Well, it's no surprise that |
| 1:40.3 | the daring campaign went viral. Some gave the ad kudos for its diversity, showing women's |
| 1:45.6 | bodies in different shapes and sizes. More than 90% of women are wearing the wrong-sized bra, the |
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