Adding "Over Your Shoulder" To What You Sell...

The Russell Brunson Show

Russell Brunson

Business, Marketing, Entrepreneurship

4.8 • 836 Ratings

🗓️ 15 June 2020

⏱️ 10 minutes

🔗️ Recording | iTunes | RSS

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Summary

If you're creating courses, here's one of the secrets to make the course even better. On this episode Russell talks about how he has always been able to teach the strategy of course creation but not really the tactic. Here are some of the awesome stuff to look for in this episode: Find out what "Over the Shoulder" teaching means. Find out why to teach this method Russell had to start a whole new business from scratch. And see what some of the tools he is using to do all of it. So listen here to find out what Russell means when he says he's teaching with an "Over the Shoulder" method. Transcript - https://marketingsecrets.com/blog/318-adding-over-your-shoulder-to-what-you-sell Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Hello, this is a short message from AO. We know finding the right gift can be tricky. So give the gift of electricals this year for an extra helping of ooh. Whether you're shopping for star bakers, fitness fans or coffee lovers, we've something for everyone on your list and for any budget. Plus, we'll deliver in time for Christmas. Join over 600,000 happy
0:23.3	customers and shop all your gifts now at A.O.com. What's up everybody? This is Russell Brunson.
0:31.7	Welcome back to the Marketing Secrets podcast. Today, we are recording from my new work at home
0:36.6	course creation studio at my house and we're
0:39.3	talking about creating your own course and some of the tips and the tricks that I've been
0:42.1	learning along the way as I'm creating a brand new course first time I've done this in a while and
0:45.4	it's been so much fun hopefully this will give some ideas as you were creating your courses as well
0:49.4	so the big question is this how are entrepreneurs like us who didn't cheat and take on venture capital for spending money from our own pockets?
0:59.6	How do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable?
1:08.4	That is the question in this podcast will give you the answers.
1:12.5	My name is Russell Brunson and welcome to marketing secrets.
1:20.1	All right, everybody.
1:21.1	So I don't know about you, but in my role here at ClickFunnels HQ, I have a lot of
1:26.9	different hats, right?
1:27.6	There's like Russell's the CEO hat.
1:29.0	There's Russell the author hat.
1:30.4	Russell's the webinar guy hat.
1:32.2	Russell's the – anyway, there's lots of hats that we have to wear.
1:35.6	And a hat that I used to wear all the time back when I was starting this game was the hat of someone who creates courses.
1:40.2	But that has been taken off and put on the shelf for a long time.
1:47.2	And this week I've been putting the hat back on because I'm creating this brand new coaching curriculum that I'm really, really proud of.
1:51.5	Anyway, so basically what I wanted to talk about is some of the things I'm learning
	...

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