Tetrogrammaton.

Tetragrammaton.

If I'm completely honest, I've never really liked the term of social media.

I'm not sure if I can really articulate why.

Social media, I think, is essentially platforms like Instagram,

where what you consume is primarily produced by other people

like you as opposed to something that's more professionally produced.

That said, that line is blurring over time, right?

There's a lot of professionally produced content not only on Instagram but on all social media. But the basic idea is that it's what we would call user-generated content.

So we're not going out and making content ourselves, we're not buying content for the most part,

but we're providing a platform that allows people to share and find an audience,

which is an interesting role because you're a connector and you understand to a certain degree what people are saying on the platform, but you don't have a point of view in the same way about content the way you would if you were just producing content directly.

Makes perfect sense.

It's more of a distribution network.

Yeah.

But it's not as neutral as like a telephone network, right?

You pick up the phone and I might call you.

But we're not waking up in the morning and trying to decide what we think is important, what everyone should

consume and what everyone shouldn't consume. So one of the more difficult questions we're always

wrestling with, which is where to be on that spectrum, how much to have an opinion and how to do

that responsibly and transparently, which is a sticky, tricky problem.

Yeah, why would the phone comparison not be the best version?

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