Ad-Supported Television Was the Past, and It Might Be the Future

The Town with Matthew Belloni

The Ringer

Society & Culture

4.3 • 847 Ratings

🗓️ 27 October 2022

⏱️ 31 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Matt is joined by president and CEO of streaming at Paramount Global and cofounder of Pluto TV Tom Ryan to talk about the free, ad-supported streaming television market. They discuss people’s tolerance for ads these days, the growing competition in the ad-supported streaming space, whether Pluto will merge into Paramount+, how the ad model changes the content offering, and where the world of SVOD is headed in the next 5-10 years. Email us your questions, thoughts, and ideas at [email protected] Host: Matt Belloni Guest: Tom Ryan Producer: Craig Horlbeck Theme Song: Devon Renaldo Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	Yo, this is Rob Harvilla from 60 songs that explain the 90s, the world's greatest loopy and perverse and inaccurately named music nostalgia podcast.
0:09.1	We're doing 90 songs now because there's too many songs.
0:12.4	Pearl Jam, J-Z, Jewel, U2, Share, Hootie.
0:15.9	These are just some of the names people yell at me on the internet because we're back.
0:19.8	More great songs, more rad special
0:21.8	guests, more loopy perversity. Join us once more on 60 songs that explain the 90s every
0:28.2	Wednesday on Spotify. Adobe Express is the quick and easy create anything app. It's a game changer for my business, my go-to for creating content.
0:41.3	From social posts to images, videos, flyers, whatever I need to stand out.
0:47.3	With customizable templates and smart features, it saved me endless hours.
0:52.3	And the best bit, it's free. Search for Adobe Express to find out more
0:57.8	and get started today. Despite my incredible advertising voice, it doesn't sell B2B. And advertising on
1:06.2	the wrong platform doesn't sell B2B either. That's why if you're a B2B marketer, you should use LinkedIn ads.
1:12.6	With LinkedIn ads, you'll be able to target over 130 million decision makers all in one place.
1:18.2	No incredible advertising voice required. Get started today and see why LinkedIn is the place to be
1:23.7	to be. We'll even give you £100 off your first campaign. Go to LinkedIn.com slash
1:28.6	lead to claim your credit. Terms and conditions apply. It is Wednesday, October 26th. We talk a lot on
1:36.3	this show about Netflix, Hulu, Apple TV, HBO Max, all these subscription video on demand services.
1:43.3	But there's a separate category of streaming service that costs nothing.
1:46.7	They're free, their ads supported, and they're streaming on TV 24 hours a day.
1:51.4	They called fast service, free ad-supported streaming television.
1:54.5	And they basically recreate the linear TV experience with the scroll,
1:59.3	the thousands of live channels on digital.
	...

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