Academia, Authorship, and Entrepreneurship with Drs. Todd and Kim Saxton

Your Brand Amplified

Bleav + Anika Jackson

Social Media, Public Relations, Artificial Intelligence, Sales Strategy, Entrepreneur, Marketing, Management, Branding, Entrepreneurship, Communications, Ai, Sales, Podcast, Business, Marketing Trends, Women-owned, Small Business, Business Trends

5.0 • 132 Ratings

🗓️ 4 March 2024

⏱️ 45 minutes

🔗️ Recording | iTunes | RSS

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Summary

Unlock the secrets to powerful partnerships and startup success with our inspiring guests, Drs. Todd and Kim Saxton. The Saxtons take us on a thrilling ride through their 35-year marriage and dynamic careers that span academia, authorship, and entrepreneurship. They're not just life partners—they're Ironman triathletes, too! Their story is a masterclass in balancing personal ambitions with professional goals, proving that with the right support, you can cross any finish line.Venture into the treacherous waters of startup life where the concept of the "Titanic Effect" looms large. Our conversation with the Saxtons reveals the unseen hazards that can sink a new business. They equip us with a toolkit of growth strategies and a fresh perspective on strategic branding. By steering clear of the 'pinball effect', startups can maintain a strong identity and sail toward success. This episode is peppered with actionable advice, highlighting the importance of a solid marketing foundation and the benefits of business coaching.The journey of entrepreneurship is fraught with challenges that test both our professional and personal mettle. The Saxtons and I reflect on the delicate juggling act of work-life balance, underscoring the value of perseverance and the importance of taking that pivotal first step. By addressing community needs and steering clear of common pitfalls, startups can thrive. So grab your life vest and join us on this deep dive into the worlds of partnership, branding, and startup survival—it's an episode you won't want to miss.We're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified!

Transcript

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0:00.0	Welcome to Your Brand Amplified, the podcast where we interview marketers, publicists, and brands
0:07.0	to learn their stories, what makes them tick, and tips and tricks that make a difference.
0:17.0	Right before we pushed record, Drs Todd and Kim Saxton and I were speaking about
0:21.0	when we first connected and found that it was about a year and a half ago.
0:25.0	And between their schedules with their amazing book
0:29.0	and all of the work they do with startups and as professors and my crazy podcast schedule. We are finally finally here after a few tries so thank you both for being here today.
0:41.6	Alighted it worked out.
0:43.0	Thanks for having us.
0:44.0	Yeah, we've been looking forward to this for that long.
0:47.0	Oh, I've been looking forward to having both of you on as well.
0:50.0	So let's first talk about you're both professors, you write books, you work together,
0:55.8	did you meet at university? How did this path you know evolve into realizing that
1:01.6	you're going to have this great partnership in work and in life.
1:06.0	So interestingly we both we were on the East Coast but we went to very different schools. I went
1:10.6	to MIT and he went to the University of Virginia, but we both got hired into the same
1:15.3	consulting firm about five months apart, so we were kind of the more junior members, and we were
1:21.4	put on a project together and we just annoyed the crap out of each other.
1:26.0	I mean it was it was ugly like the company owner pulled me aside and said you got to do something like yeah I think it was
1:34.4	stop yank in his chain or I think it was stop in his chains anyway so we
1:40.4	ended up going on a company ski trip to West Virginia and discovered we actually had feelings for each other and started dating.
1:49.0	This idea of let's get it out of our system right because this is obviously not a great
1:55.1	long-term match and we just celebrated our 35th anniversary oh my gosh
	...

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