Aaron Keay: Chairman of The Alkaline Water Company | #ThePlaybook 259

The Playbook With David Meltzer

David Meltzer, Entrepreneur.com

Entrepreneurship, Business, Careers

4.6 • 1.9K Ratings

🗓️ 5 July 2020

⏱️ 16 minutes

🔗️ Recording | iTunes | RSS

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Summary

Aaron Keay, Chairman of the Alkaline Water Company, talks about how he’s been able to apply lessons from his time on the professional soccer pitch to the leadership positions he’s held in his career, as well as why an understanding of team dynamics is so essential for today’s environment. Keay and host of #ThePlaybook, David Meltzer, discuss various topics including how the Alkaline Water Company’s brand was originally built on a point of differentiation with competitors, how the pandemic has impacted the growth of the premium water market, and the thought process behind launching the company’s new line of CBD products. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	On this episode of the playbook, I have Aaron Kay, chairman of Alkaline Water Company.
0:05.6	And we're going to talk about why the more of the competition there is, the better.
0:10.5	And also, why to drink less water when you're about to eat. Learn about all of
0:16.8	this and more on the playbook. This is Entrepreneurs the Playbook, where each week
0:22.2	I bring you some of the greatest athletes, celebrities,
0:25.8	and entrepreneurs to talk about their personal and professional Playbook to success and
0:31.0	what made them champions on the field and in the boardroom.
0:35.0	I'm your host, David Melzer.
0:37.0	This is Dave Melcher with Entrepreneurs The Playbook.
0:40.0	I am so excited because I love when I get a real entrepreneur,
0:42.0	someone that started from the grassroots up, plus the so excited because I love when I get a real entrepreneur.
0:42.6	So I'm going to start from the grassroots up,
0:44.2	plus a sports background.
0:46.4	Aaron Kay, he's the chairman of the alkaline water company.
0:49.5	They have two extraordinary lines that are doing so well,
0:52.0	one in the traditional Hawk line too in
0:53.7	the CBD space. We're gonna get into that, but first Aaron I want to
0:57.4	welcome you to the playbook. Welcome. Yeah, thanks for having me. I'm
1:01.0	excited to do this. You know, I am such a big fan of alkaline.
1:06.1	They've done a lot of research and what cannot live in alkaline was one of my biggest
1:13.2	empathises of why I thought it was such an interesting play
1:16.6	in the water space when I first got introduced to it years ago.
	...

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