Hi everyone. Welcome to the A6 and Z podcast. I'm Sonal. Today is part of our ongoing series on consumer tech trends.

We're talking all about the category of consumer packaged goods or CPG and where this fits with what's going on in online and offline commerce trends overall, including when it comes to the grocery business.

We also talk about the

trends of DTC or direct-to-consumer, and the concept of micro or emerging brands as well.

Joining us to have this conversation, we have A6th Sensey General Partner Jeff Jordan, who's written

a lot about competing with Amazon and the future of e-commerce and marketplaces, and has been on the

front lines of this

area, both as an operator and investor, witnessing firsthand from many angles a lot of changes in

the industry. And then we also have Ryan Caldbeck of Circleup, an investment platform powered by

data and technology. He also talks a lot about innovation in the CPG space and more, which is why

we invited him to join this discussion.

Please note that the content here is for informational purposes only, should not be taken as legal

business tax or investment advice, or be used to evaluate any investment or security. It's not

directed at any investors or potential investors in any fund. For more details, please also see A6C.com

slash disclosures. The broader question that we covered throughout this episode is, how does

technology, and especially the internet, change? And in some ways, not change the way we do things.

Why do some of the traditional businesses in these industries, though full of some of the

smartest people,

have trouble innovating? And can tech really help? In fact, that's where we begin the conversation

with the assertion that it's been hard to bring tech to CPG, even though there seem to be a lot of

products trying out there. As a user, I have a hard time perceiving this because I am constantly bombarded with consumer

products that are techie, whether it's like a thousand beauty product lines. There's a thousand

...