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Hi, everyone. Welcome to the A6 and Z podcast, and I'm Sonal.

Today's episode continues our series on growth.

The first part covered the basics of user acquisition, and so this part covers, more

specifically, engagement and retention, including, as always, key metrics and how to think

about them.

Joining us to have this conversation, we again have general partners, Andrew Chen and Jeff Jordan, and we cover everything from how to think about them. Joining us to have this conversation, we again have general partners

Andrew Chen and Jeff Jordan, and we cover everything from how do network effects come in to is there

really a magic number or aha moment for a product, to who are the power users and what is the

power user curve for measuring them. But first, we begin with what happens after the initial

acquisition phase as different kinds of users join a product or

platform over time. What does that mean for engagement? And how do you analyze them using cohort analyses?

One of the things that you see is that people end up using these products very differently.

Because the kinds of users that you're getting are changing over time, you know, when you look at

something like ride share, you know, all the early cohorts are basically people in urban areas. And then these

days, all of Rideshare is more like suburban or rural folks because, you know, you've saturated

all of the center. And so what you tend to see is as you acquire your, you know, folks,

you know, your core demographic out,

that actually ends up showing up in the engagement. And so, you know, going back to a natural, like, kind of gravity to the whole thing, this gravity also hits the engagement side of things as well.

And then ultimately the LTV, because your users are typically getting, you know, kind of

less valuable. It may take years to see this kind of play out, but that's kind of the getting, you know, kind of less valuable. It may take years to see

this kind of play out, but that's kind of the natural, you know, law of things. And there is a

...