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Hi, everyone.

Welcome to the A6 and Z podcast. I'm Sonal. Today's episode is all about

growth, one of the most top of mind questions for entrepreneurs of all kinds of startups, and especially

for consumer ones. So joining us to have this conversation, we have A6 and Z general partners

Andrew Chen and Jeff Jordan, and we cover everything from the basics of growth and defining key metrics to know to the nuances of paid versus organic marketing and the role of network effects and more.

Part one of this conversation focuses specifically on the aspect of user acquisition for growth.

And then we cut off and go into the aspects of growth for user

engagement and retention in the next episode. But first, we begin by going beyond the concept

of growth hacks and beginning with the fundamental premise that businesses do not grow themselves.

So the topic we wanted to talk about today is growth, which is a big topic. What would you say are the

biggest myths and misconceptions that entrepreneurs have about growth? You know, not only is there

the misconception that happens magically. Then the next layer, I think, is that it's really just like,

oh, a series of like tips and tricks and like growth hacks that kind of keep things going,

as opposed to like a really rigorous understanding of how to think about growth, not just as the top line thing,

but actually that there's acquisition, that there's engagement, that there's retention.

And each one of those pieces is very different than the other.

And you have to like tackle them systematically.

Done right.

...