Hi, everyone.

Welcome to the A6 and Z podcast. I'm Sonal.

Today's episode continues our Enterprise Go-to-Market podcast series, and the theme of this episode is for founders and product managers to consider the tight relationship between product and go-to-market, one informing the other in boat directions.

What are the key milestones that go into both and in different phases of

company building, especially pre-to-post product market fit? The conversation features special guest

Joti Bunsell, founder and founding CEO of App Dynamics. He's also a co-founder at Unusual

Ventures and co-founder of Harness. Joining me to interview Bunsell, we have general partner Peter

Levine,

who also put out a series of 16 short sales videos for founders, which you can find at A6&Z.com

slash 16 sales. And then we have A6&Z Enterprise Deal Team partner Satish the Lurie, since he too

came from App Dynamics, where he was last as senior director of product and growth operations

pre-sale

to post-sale. Speaking of, we go beyond the typical discussion of product market fit into the

concept of product market sales fit, and what that means for product design, to services,

to pricing and packaging, to product management, and more. But first, we quickly begin with the fundamental shift in mindset for technical founders.

The first voice you'll hear is Jotis, followed by Sathes, talking about the initial insight

behind app dynamics, which was acquired by Cisco last year for $3.7 billion the night before

it was set to go public.

I was working as an engineer in a company, and this was before the phrase you guys coined on

software is eating the world. This was 2008, right? But it was clear that software is

eating the world and to me it's like, okay, if everything is going to be software,

something goes wrong in software, someone needs good tools to double shoot and fix it.

...