A Valentine’s Day Post-Mortem: Are you a retailer we love to love?

Technology Revolution: The Future of Now

Bonnie D Graham

News, Business News, Technology

4.9 • 112 Ratings

🗓️ 15 February 2012

⏱️ 56 minutes

🔗️ Recording | iTunes | RSS

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Summary

Valentine’s Day: Love it if you receive “the perfect gift”. Hate it if you don’t know what gift to give or where to find it. If you’re the latter, it’s not all your fault, says Adrian Drury at Ovum: “You may not know what to buy your loved one, but your retailer does.” As a game-changer holiday, Feb. 14 poses a double-edge relationship sword for retailers. Fail to help a consumer express their love, and that consumer will not love your brand. Why is this so difficult? Because of a sea change of customer buying behavior, says SAP’s Jon Wurfl. Consider 37% of PriceGrabber® Valentine’s Day Shopping Survey respondents who shop online or via mobile phone or tablet. And gender, age, generational and ethnic preferences of each customer, plus brand reputation word-of-mouth on social media. If you aspire to author Becky Carroll’s gold standard - the Customers Rock company - pour a cup of Joe, Earl or OJ and join us for a Valentine’s Day Post-Mortem: Are you a retailer we love to love?

Transcript

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0:00.0	The following program is being brought to you on the Voice America Business Channel.
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0:19.5	The views and ideas expressed on the following program are strictly those of the host or guests
0:24.1	and do not necessarily reflect the views and ideas held by the Voice America Talk Radio Network,
0:29.4	its staff, and management.
0:45.0	Welcome. Welcome to the most nutritious hour of business talk all week.
0:48.8	This is Coffee Break with Game Changers, presented by SAP.
0:51.3	The best run business is run SAP.
0:54.1	Your host and moderator is Bonnie D. Graham.
0:58.4	You'll hear from the innovators who have learned to use game-changing technologies to shake up the status quo and help move today's businesses in new directions.
1:02.1	Now, here's Bonnie D. Graham.
1:06.2	Oh, my goodness, Valentine's Day was yesterday.
1:09.6	So did you love it?
1:11.3	Well, probably yes, if you got the perfect gift, in quotes.
1:15.6	Not so much if you were the gift giver who didn't know what to give or where to find it.
1:20.6	Or worse, OMG, if you pick the wrong gift.
1:24.3	Well, if you're in the latter group, it's not all your fault, says Adrian Drury at
1:29.0	Ovum.
1:29.7	He says, you may not know what to buy your loved one, but your retailer does.
	...

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