A Unicorn Builds a Brand, Not Just a Book of Business with Joanne Tan: An EOFire Classic from 2021

Entrepreneurs on Fire

John Lee Dumas

Business, Careers, Entrepreneurship

4.8 • 4.1K Ratings

🗓️ 29 June 2024

⏱️ 30 minutes

🔗️ Recording | iTunes | RSS

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Summary

From the archive: This episode was originally recorded and published in 2021. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant.

Joanne Tan is a global brand builder, brand strategist, and visual branding expert, leads a multimedia digital brand marketing agency, 10 Plus Brand Inc. She mentors startups, CEOs, and executive coaches.

Top 3 Value Bombs

1. Make sure that the company is built in a solid foundation. Take your time. Make sure you have the DNA sequence mapped out for your company, then build the structure, strategies, and stories.

2. Building a company is like building a bonfire. Every log needs to burn to its fullest and contribute to a spectacular bonfire. To keep it burning, you need to keep fueling the fire with the best quality logs.

3. To retain top quality talents, CEOs need to be humble but inspiring. Humble, meaning having respect with people that have expertise that you don't have and know that you cannot do it all. Have the ability to inspire and let people shine, not being a micro-manager.

Craft your brand. Tell your story - 10PlusBrand Website

Sponsors

HubSpot Stop spending more time managing tools than connecting with prospects and customers. HubSpot's customer platform is a smoother, more effective way to grow! Visit HubSpot.com to learn more

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Transcript

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0:00.0	Boom Shake the room Fire Nation JLD here and welcome to entrepreneurs on fire
0:07.4	brought to you by the HubSpot Podcast Network the audio destination for
0:11.1	business professionals with great shows like the product
0:13.6	boss. Today we're pulling a classic episode from the archives and we'll be breaking down
0:17.7	a unicorn builds a brand, not just a book of business. So drop these valueie bombs, I brought to Joanne Tan into Eofire Studios.
0:26.0	Joanne is a global brand builder, brand strategist, and visual branding experts.
0:30.0	She leads a multimedia digital brand agency, 10 plus brand ink, and mentor startup
0:36.3	CEOs and executive coaches. And today a foundation will talk about building a company's
0:40.0	like building a bonfire. Every log needs to burn its fullest
0:43.3	to contribute to a spectacular flame.
0:45.8	To keep it burning, you need to keep fueling that fire
0:48.1	with the best quality logs, and we tell you how
0:51.2	to retain that top quality talent and more when we get back from
0:54.8	thinking our sponsors. Hustle and flow charts hosted by Joe Fear is brought to
0:59.9	you by the HubSpot Podcast Network the the audio destination for business professionals.
1:03.7	Join Joe as he discusses systems, mindset tweaks, reframes, and strategies to help you build a business
1:08.8	that gives you freedom and fuel for your life.
1:11.0	A recent episode on using AI for effortless content
1:13.6	creation is a must listen. Listen to Hustle and Flowchart wherever you get
1:17.4	your podcast. Ever thought about giving a TEDx talk? It's one of the most powerful ways
1:23.1	to share your message with the world.
1:25.0	And four-time TEDx speaker, Taylor Conroy,
	...

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