I have been reading the blogs and I've been looking at the Twitter, I've been looking

at the social media and the news and there's one thing that is becoming apparent is that

the people are not liking the sudden rise in prices to stay at a hospitality accommodation

and my message is to all of you is we don't care and this is why.

First of all before I dig into this I want to just say but my name is Mark Simpson and

I am the host of this podcast, I am the founder of Boosely Admin of the Hospitality Community

and all in total of the last five years I've worked with directly whether it's websites

or coaching or clients over a thousand hosts around the world, there's been over a hundred

thousand hosts who have downloaded a free guide on my website which just helps you get

more on direct bookings and there have been many many many many people that have been

able to earn lots and lots and lots of money in direct bookings and not having to rely on

the OTA's. In 2020 was one of the worst years recorded for the world of hospitality, it

was affected like every other industry but it was massively affected, people couldn't

open people who were allowed to open were heavily restricted and lots and lots of potential

revenue was lost and now what has happened over the last year is that hosts around the world

have finally for one chance that they've had has been able to use that break to reassess their

business, look at the systems, look at the structure, look at the channels, look at the marketing

so hosts now have finally got a website for example, hosts have finally now got onto a

PMS and they've got multi-channel and they've finally been able to put proper research into

the pricing dynamic tools that hotels, airlines, Amazon and all of the like have been able to

use and what hosts are starting to realise now and hopefully your one of them is that the power

of these dynamic pricing software tools such as wheelhouse, such as price lab, such as beyond

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