A Stupidly Simple Way to Increase Your Time on Site by 19% | Ep. #664

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Marketing, Careers, Business

4.6 • 1.4K Ratings

🗓️ 26 May 2018

⏱️ 5 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #664, Eric and Neil discuss a simple way to increase your time on site. Tune in to hear what you can do to give users a great experience. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: A Stupidly Simple Way to Increase Your Time on Site by 19% [00:35] Time on site meaning, time visitors spend on your site. [00:41] If you can increase the time spent on your site, Google will see this and up your ranking. [00:50] If you have a high time on site, you're less likely to get hit by the Google Panda Update. [00:56] The panda update is all about measuring quality. [01:30] If your time on site is low, it’s a negative signal. [01:50] You want to deliver a good experience. [01:53] Amazon recently came out with a product called Amazon Polly. [01:57] Amazon Polly takes your text and converts it into an audio file. [02:14] Using this increased Eric and Neil’s dwell time by 19%. [02:25] Use the Polly WordPress plugin. [02:50] Make sure you add videos to your blog posts! [03:04] This has increased Neil’s dwell time. [03:25] Embed the videos wherever it makes sense. [03:55] Use Pocket on your mobile device: it’s a text-to-speech tool. [04:05] It will read articles to you. [04:08] That’s it for today! [04:12] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your page speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a
0:49.3	great way to improve your load time.
0:51.6	Welcome to another episode of Marketing School.
0:55.0	I'm Eric Sue.
0:56.0	And I'm Neil Tom.
0:58.0	And today we are going to give you a stupidly simple way to increase your time on site
1:02.0	by 19%. So before we go into it, time on site could be also known as the
1:06.6	dwell time on your site and it is an SEO factor that matters. So if you can increase the time on site,
1:11.9	Google can see that as a signal that's going to help you out.
1:14.0	So what I did was recently...
1:17.0	Well, first off, the reason you want to improve your time on site is because if you have a high time on site you're less likely to get hit by a Google
1:25.1	Panda update.
1:26.6	The Google Panda update is all about content quality.
	...

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