Welcome to the sports media podcast. I'm your host, Richard Dyche. My producer is Patrick Antonetti. One guest for this episode, but always an excellent one. It is John Lewis, founder and editor of the essential

sports media watch. Before I get to John, I will say thanks so much for the great feedback

that people who listened to this podcast gave me on the conversation I had with Howard Beck

of the Ringer on whether Blue Sky or Threads could one day replace X slash Twitter

as the go-to place for sports content. I am now posting a lot on Blue Sky. It reminds me of

the early days of Twitter. It's great experience. I'm certainly still going to keep my Twitter account.

Probably won't post nearly as much as I used to there.

And I have a Threads account as well if you're interested in following.

But I really like the experience.

And over the last, you know, week or so, they've seen millions of people flock over.

And I've just seen a ton of sports people.

So it's a really interesting sports media story and one to

watch. And again, if you happen to be on Blue Sky, I want to check it out, just search my name and

you'll see me there, see Howard Beck there, and you'll see a ton of other sports media,

sports business people there. And with that, I bring in John Lewis, founder and editor of Sports Media Watch.

John, welcome. Hey, thanks for having me. All right, John, here's where I want to start. I want to start

with the big news when it comes to the NBA. And I'm sure, I think you wrote about this.

Obviously, you saw this. But Warner Brothers Discovery and the NBA have settled their acrimony and we'll get to

some of the things that have come out of this. But the most significant thing, at least in

terms of sort of consumers and people who consume the NBA, is that inside the NBA will now

be licensed to ESPN starting next season.

It will be their studio show when it comes to significant stuff like opening day and Christmas and obviously the postseason.

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