A Simple hack to Combine Facebook and Google Ads | Ep. #950

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Marketing, Careers, Business

4.6 • 1.4K Ratings

🗓️ 8 March 2019

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode #950, we discuss a simple hack to combine Facebook and Google Ads. Tune in to hear how you can use this hack. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: A Simple hack to Combine Facebook and Google Ads. [00:50] Rand Fishkin Tweeted about an interesting concept. [01:10] Links have a way of indicating from whence they came. [01:25] This makes it easier to figure out how to target someone. [02:05] Don’t forget the marketing rule of 7. [02:25] When someone engages with you on one platform, you can try to connect with them via other social channels. [03:00] The rule of 7 may be becoming the rule of 14. [03:50] Since you’re spending the money anyway, you may as well use all channels to target potential customers. [04:28] That’s all for today! [04:34] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your page speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your load time.
0:51.3	Welcome to another episode of Marketing School.
0:55.0	I'm Eric Sue, and I'm Neil Patel.
0:57.0	And today we're going to talk about a simple hack to combine Facebook ads with Google ads.
1:01.0	So I was looking through Twitter yesterday.
1:03.4	Well, let's stop a little bit. Yes? What do you mean by combining Facebook ads with
1:07.6	Google? I'm about to explain that right now. All right. So I was looking through
1:11.0	Twitter yesterday and one of our mutual friends Ran Fishkin tweeted something and I thought we'd share it here and in the image maybe I can pull it up probably can't pull it up right now
1:20.0	So basically here's how it works if you're spending money on Google ads already and you're spending money on Facebook, what if you can take some of the unique modifiers or like when you're running ads on Google for example, URL will have G.C. ID at the end right which
1:36.8	just means this click's coming from Google and it's like identifying that this click is
1:40.8	coming from Google right so you can basically take that little, let's call it a parameter.
1:47.2	You can take that parameter and you can put it into Facebook.
	...

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