It's that time.

Time, time, time.

Lock and load.

The Michael Verishow is on the air.

I don't recall a boycott in my lifetime.

With the impact of the Bud Light boycott.

I don't recall a major boycott in my lifetime

that was even really noteworthy.

There were some cancellations of brands and people,

but none with the heft of Bud Light,

which hasn't been canceled.

With the profundity of impact of that boycott

and not really led by a single person,

people want to say, I did it.

That was, and here is the word.

I asked the crew yesterday,

I think about everything that's going on with this song

and the movement behind it,

that it both speaks to and reflects

and is lifted up by.

Think about that and give me some words to describe it.

One of them that came out that hit me was from Jim,

...