From New York Times, I'm Michael Babbara. This is the Daily.

For decades, the NCAA has banned college athletes from earning money for their work.

Even as everybody else from colleges to TV networks has profited from it.

Today, why that is about to change?

A stead-hungan spoke with our colleague, Alan Winer, about a new era in college sports.

It's Thursday, July 1st.

So, Alan, what's happening in college sports today?

For the first time in the 115-year history of the NCAA college athletes will be able to make money

off their names, images, and likenesses. That's never happened in the entire history of the NCAA in college sports.

So, what does that mean? What do we mean by name, image, and likeness?

Essentially, you're going to have players who are able to capitalize on their fame.

They'll be able to sell autographs, they'll be able to monetize their social media, they'll be able to make endorsements.

For the 115-year history of the NCAA, the bedrock principle has been that student athletes should be amateurs.

Students should be students first. They shouldn't be players first.

They shouldn't be borderline professionals playing sports. They should be students who are on campuses to get an education.

And they should, at most, play for scholarships and some living expenses.

And look, for a long time, that was seen as a really great deal for a lot of student athletes.

They'd come to a campus, they'd play a sport, they'd run a degree, they'd go off into the world.

And it worked out really well for generation after generation of student athletes.

So, what change is?

So, the easiest answer to that question starts with really the rise of cable television.

So, in the early 1980s, you had March Madness, the NCAA men's basketball tournament, pulling in about $16 million a year in TV revenues.

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