A Masterclass on Leadership With Simon Sinek

The Business of Fashion Podcast

The Business of Fashion

Fashion & Beauty, Business, Arts

4.6 • 770 Ratings

🗓️ 7 May 2021

⏱️ 54 minutes

🔗️ Recording | iTunes | RSS

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Summary

The inspirational speaker and author speaks with Imran Amed about the opportunity for fashion businesses to reset and refocus after the pandemic is behind us.

The upheavals of the last year laid bare long-standing problems with the way the fashion industry operates, but it’s also created opportunities for change and innovation. Business leaders should reflect, reset and rebuild with a focus on their core values and goals, inspirational speaker and author Simon Sinek tells BoF’s founder and editor-in-chief Imran Amed, on this week’s episode of The BoF Podcast.

Sinek has written multiple books on the importance of looking beyond “how” and “what” when making business decisions. “Having a sense of why is very grounding; it’s literally a foundation,” said Sinek. “Every single person has their own unique ‘why’… and the rest of our lives offers opportunities to make decisions to stay in balance with that purpose.”
As businesses look to a post-pandemic future, they have an opportunity to use the challenges of the last year to reassess and refocus on the values they started with, which often fall by the wayside as businesses scale. “You know you can tell when an organisation loses its way because it becomes obsessed with output… and they lose [the] sense of their own values and if you’re an employee or customer you can feel it,” Sinek said.
Leaders are not the only ones who can drive change. “There is no such thing as unicorns and rainbows everyday [at work,] sometimes it’s hard,” said Sinek. “[But] every single one of us has the capacity to be the leader we wish we had.”

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Transcript

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0:00.0	Hi, this is Imran Ahmed, founder and CEO of the Business of Fashion. Welcome to the BOF podcast. It's Friday, May 7th. This week, I'm pleased to share a conversation with the author and inspirational speaker, Simon Sinek. Simon is the author of multiple bestselling books, examining how the greatest leaders and organizations think,
0:23.1	act, and communicate. I talked to Simon about how these concept and ideas might be applied
0:27.8	within the fashion industry. But first, I asked him what his relationship with the fashion industry
0:33.3	is from the outside. To me, fashion, the business of fashion, as you said, is like, what interests me is how well
0:43.6	it takes care of itself and takes care of the people around them like I'm interested in
0:46.7	any industry.
0:47.9	I'm not that.
0:48.8	I'm pretty agnostic as to what organizations do.
0:51.6	I want to know, do you take care of your people?
0:53.7	Do you take care of your customers? I want to know, do you take care of your people? Do you take care of your
0:55.4	customers? I want to do you take care of the environments in which you operate. And I think what's so
0:59.0	interesting about fashion as an industry is the way the supply chains work are sometimes even
1:03.8	longer, more complicated than the food industry, for example. And we've seen it happen multiple
1:08.9	times where an organization is trying to be
1:11.9	as responsible as they can, but it only goes to the point of where the fabric is manufactured,
1:16.9	but not where it's sourced, for example. So I love the heightened attention on trying to do the
1:21.5	right thing and keep supply chains clean, but I'm interested in that in any organization. So it's,
1:25.8	I don't, it's not about fashion per se.
1:27.8	It's about doing the right thing.
1:29.0	So you're industry agnostic.
1:31.1	But let me tell you a little bit about where our industry is at right now.
1:36.9	And how I think the fashion industry is feeling after this year of lockdowns, change, and unprecedented shifts in the way we all,
	...

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