This is the Gary V. Audio Experience.

In your opinion, how do you break through all of the stuff that is on there right now?

I mean, we've talked about it, you know, the answer. Talent is the variable. I really do think self-awareness.

It's why I put it on the cover of this book is super important. You know, I spent a lot of time, like there was three things I could have started with.

And I went with wine because I knew that I wasn't going to be able to leave the wine business right away.

Business to run and so it was the most kind of like integrated thing that I could do. So you've got to think about your subject matter.

It has to be true to you. All of us have multiple things that are true to us.

So I would sit down and first say, what do I actually know? I know how to be a 13-year-old.

I know the 13-year-olds point of view on technology. Then I would go to YouTube and I would see how many people are winning the 11 to 15-year-old technology point of view content game.

If there's nobody, I would say, and there's almost nobody. There's somebody for everything almost. But if there's not that many people or nobody really owning it, that's interesting.

Versus I also have a great skateboarder. Oh crap. There's 97,000 people doing skateboarding. So first and foremost, I would look for the white space.

Number two, I do think that YouTube is a very difficult game and I do think that whether it's Snapchat, though, that's about to become very difficult as well.

I'm going to say it again musically or anything else that pops. I think using other social networks, white space to drive awareness and attention matters.

And then finally, I mean, we gave this question early on. I do think the blueprint of what you did with Casey or if you've got a couple of bucks and you can run ads against people that are skateboard fans on Facebook, there is tactical things that can speed up your process.

I do think influencers are the way to go. I think Piper, recalling it all the way back, should absolutely spend all her, if she loves it, spend all her time going to every Instagram account, every YouTuber, every Twitter account, and replying to people and say, can I interview you?

It's probably what she's doing if she's interviewed so many people. And the truth is, one more ask is one more at bat. So I would say that.

And something to that, all the things that I've 70% of the stuff that I've done on my YouTube channel is about other people. And so like series like Creative Space TV or anything, it's all about going to other people.

You're siphoning people's audience.

Exactly. And I'm leveraging others people's 100% for me. And it's, I've been waiting.

By the way, and I haven't looked enough, but I'm going to make some assumptions here. Everybody does that. It's you have to be good at it.

Like what you clearly have done is you brought value to, you know, when I put stuff out, I rarely do it. It's because somebody sings a book review of mine and kills it.

You know, like, like, it's somebody that has to bring value. Like if you've got a big audience, everybody's trying to get to you. Everybody's trying to siphon your fans. And you know, link bait you.

...