A legacy barbecue chain finds the sweet spot between innovation and tradition

Take-Away with Sam Oches

Nation's Restaurant News

Business, Entrepreneurship

2.5 • 15 Ratings

🗓️ 6 August 2024

⏱️ 39 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode of Take-Away with Sam Oches, Sam talks with Peter Frey, chief brand officer at Sonny’s BBQ, a Florida-based concept that has grown to nearly 100 locations after more than 50 years in business. Sonny’s recently announced a new brand campaign called “It’s Always Sonny’s Here,” which is meant to reflect the easy-living vibe the brand tries to create. Peter joined the podcast to discuss the new campaign and how it’s setting the brand up for not just traffic growth, but also franchise growth.

In this conversation, you’ll find out why:

Sometimes craftsmanship should trump innovation
Fast-casual service has major benefits, but risks being too transactional in nature
General manager development puts you in the ideal position to succeed
Restaurants are as much about unplugging as they are about nourishment
Legacy brands have permission to innovate with technology and ordering

Have feedback or ideas for Take-Away? Email Sam at [email protected].

Transcript

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0:00.0	Hey there, welcome to Takeaway with Sam Ocas, a podcast from Nation's Restaurant News.
0:04.6	I am Sam Ocas, editor-in-chief here at NRN, and this is the show where I give you an all-access
0:09.2	pass to the restaurant industry's most influential decision-makers.
0:12.8	This week I'm talking with Peter Fry, the chief brand officer of Sunny's Barbecue,
0:18.4	a Florida-based concept that has grown to nearly 100 locations after
0:23.2	more than 50 years in business.
0:26.2	Sonny's recently announced a new brand campaign called It's Always Sonny's Here, which is meant
0:30.8	to reflect the modern, easy living vibe that the brand tries to create.
0:35.7	It encourages customers to enjoy the small moments in life.
0:39.3	Peter joined the podcast to discuss the new campaign
0:42.3	and how it's setting the brand up not just for traffic growth,
0:45.3	but also franchise growth.
0:48.3	In this interview, you will learn more about why craftsmanship should trump innovation sometimes,
0:53.3	why fast casual service has major benefits,
0:56.3	but risks being too transactional in nature,
0:59.3	and why legacy brands have permission to innovate
1:02.1	with technology and ordering.
1:04.2	Jumping now into my interview with Sunny Barbecue's Peter Fry.
1:08.1	Also, don't forget to stick around after the interview,
1:10.2	as I will share my five takeaways from this discussion, actionable insights that you can take with you on the go.
1:21.0	Okay, I'm here with Peter Fry, the chief brand officer of Sunny's barbecue. Peter, thanks for joining me today.
1:26.8	Oh, thanks for having me, Sam.
	...

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