A Keynote: Online Marketing Rockstars Conference in Hamburg, Germany

The GaryVee Audio Experience

Gary Vaynerchuk

Business, Marketing, Entrepreneurship

4.8 • 18.1K Ratings

🗓️ 13 March 2017

⏱️ 28 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this keynote I stop in Hamburg, Germany for a talk at the Online Marketing Rockstars Expo and as you might expect, I bring some HEAT. Love this group and the event they put together and in this keynote/Q&A we cover Instagram marketing tactics, the importance of sticking to your strengths in business, and society’s lack of practitionership which is becoming a massive problem. Let me know what you think !!

Transcript

Click on a timestamp to play from that location

0:00.0	Hey guys, it's Gary Vay, Nerd Chuck, and this is the GaryVee Audio Experience.
0:12.3	On this episode of the GaryVee Audio Experience, Gary takes the stage in Hamburg for a keynote
0:18.0	at the online marketing rock stars conference. At the talk, he touches on understanding your mission,
0:23.6	the truth about faking it till you make it, and getting over your fear of executing.
0:30.0	I'm pretty obsessed with Q&A, so if you guys want a role, I'm ready to go.
0:38.0	There's a lot of different things I'd like to talk about, but the thing that I probably want to
0:42.0	most talk about is what is up here, which is when I come and speak at conferences, I'm always trying to
0:48.0	bring the most value that I can to the audience, and the thing that's difficult when you speak at a conference
0:54.0	of this size is what's the makeup of the audience? Are these founders, are these executives,
1:00.0	are they in digital marketing, are they B2B, are they B2C, are they trying to build their personal brand?
1:06.0	There's a lot of different things that everybody in this room in this conference is trying to accomplish.
1:12.0	So what I think is a very good place to start is attention. I don't care what you do in this room,
1:20.0	I don't care about what you're trying to accomplish. The key to all of it is trading attention.
1:26.0	Attention is the asset. Before you tell me how great your B2B SaaS social media product is,
1:32.0	or how great your fuck your gun a t-shirt is, or how great your sneakers are, or how great you are as a
1:40.0	maker in bottled water, or fashion, or yoga, before anybody in here gets to say what they're about,
1:50.0	they need the end person's attention. Attention is what we're all trading.
1:54.0	What Baza's whole talk really was about was attention. Once you have the attention, all the action starts.
2:01.0	And the way I really think about this is a framework of who you are, how you're going to talk about it,
2:09.0	and where you're going to talk about it, WHW, right? What are you going to talk about?
2:15.0	So many of you in this room have not started, whether you're talking about yourself or your product,
2:20.0	you've not started the process of actually communicating what you're all about.
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Gary Vaynerchuk, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Gary Vaynerchuk and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.