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Our American Stories

A House Built By Chewing Gum?

Our American Stories

iHeartPodcasts

Society & Culture, Documentary

4.3737 Ratings

🗓️ 17 November 2025

⏱️ 11 minutes

🧾️ Download transcript

Summary

On this episode of Our American Stories, before chewing gum became part of American life, William Wrigley Jr. was selling soap door to door. He gave away gum as a bonus and discovered people wanted that more than anything else. From that moment, he built one of the oldest gum brands in history and a life that revolved as much around his wife as his business.

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Transcript

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0:00.0

This is an I-Heart podcast.

0:02.5

Guaranteed human.

0:14.2

This is our American stories.

0:16.9

And our next story, well, it's about the Wrigley Mansion.

0:20.3

It was built by William Wrigley Jr.,

0:22.4

the man who invented, as you can probably guess, Wrigley's Chewing Gum. Judy Pearson is here to tell us

0:28.8

the story of the building, the man who built it. Take it away, Judy.

0:36.2

In 1891, 30-year-old William Wrigley arrived in Chicago from Philadelphia.

0:43.5

With $32, the only money he had to his name, about $900 today, he started the Wrigley's Scouring Soap Company.

0:52.4

To entice housewives to try his soap, he included a box of

0:56.6

baking powder with every purchase. Rigley was soon shocked to discover that his baking powder was

1:03.1

more popular than his soap. So he went into the baking soda business, adding two packages

1:09.5

of chewing gum to each can. Again, his gift with purchase

1:13.8

was more popular than his primary product, and Wrigley's chewing gum was born, producing spearmint,

1:20.8

juicy fruit, and doublement. The business grew, and so did Wrigley's fortune. In 1915, he spent $2.5 million telling people that chewing gum aided the digestion,

1:35.3

and that chewing it was a pleasurable experience.

1:39.3

Remember, double your pleasure, double your fun with doublement gum?

1:52.2

Riggily was a whirlwind of ideas. He never stopped innovating and reinventing himself,

1:59.8

always ready for the next adventure. He bought a minority stake in the Chicago Cubs in 1916 and became the majority owner in 1921.

2:03.6

Six years later, he changed the name of the team's ballpark to Rigley Field.

2:09.6

Wondering about the feasibility of shipping his chewing gum via the relatively new airplanes in 1919,

2:16.6

Rigley got the idea to drop packages connected to

...

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