This is the Gary V. Audio Experience.

Because we're gonna be legends!

Thank you, Finland.

I'm super excited to be here, and really very honestly, I like to get to the Q&A portion of this pretty quickly.

I wrote a book called Ask Gary V because I do believe that these kind of events are incredible

and a lot of very smart and special people come and pontificate and what have you.

But the interaction is the single greatest way to get deep instead of wide.

And I think at the end of the day for everybody that has decided to come to this conference,

there's tangible things we want, there's something we want.

And that's actually where I wanna start.

Actually, you know what, let's start with this.

Before I go into this, by show of hands, how many people here have no idea who I am or anything about my field?

Tell the truth, raise them.

That fucking hurts.

Thank you, Finland. I'll see you next time.

That's tough way to start.

I thought that was the case, and I understand why, and so I'm gonna spend a few minutes giving you my background

because I think it's the foundation of what I wanna bring here.

I did a lot of work on the flight over here to understand the audience.

I think a lot of times when I speak a conference or other speaker speak,

we make some misdistinctions of B2B, B2C, things of that nature.

And so understanding the makeup of a lot of people in this audience,

...