Brett McKay here and welcome to another edition of the Art of Manliness

podcast when Sam Rosenberg was 20 years old and working as a bouncer in a bar

Discrundled patron pointed a gun directly at his chest and told him

Now I'm going to kill you

Sam survived the incident, but it caused him to question

what he thought he knew about self-defense and sent him on a decades-long

quest to figure out how people can best protect themselves and others. Today in the show

I talked to Sam an expert in personal protection and the author of

Live Ready, a guide to protecting yourself in an uncertain world about a self-defense philosophy

and how you can use it in your life to stay safe from violent threats.

Sam makes the case that understanding how the mind works under life or death stress is the

foundation of protecting yourself.

We unpack that idea, as well as the phases of the timeline of violence, the phase you can exercise

the most control and to deter violent encounter, and how to know when you're in that phase,

how to convey your hard target that predators don't want to mess with and much more.

After the show's over check at our show

notes at a whim. i.s slash live ready. All right, Sam Rosenberg, welcome to the show.

Thank you very much, Brett, and happy to be here.

So you've made a career of protecting people and

organizations you also teach other people how to protect themselves and

then how to protect other people. You run a company called Live Ready, which

provides training and personal protection.

...