Hi Kirby. Hi Sarah. Welcome to Los Angeles. Welcome glamgelinos. We hope you stay a while.

That's cute. Sarah, is it hard for you these days? I mean, I know you've been on Matt leave for six months, but like, as the beauty

director, four months. I thought, is it only four months? Yeah, it's only technically four and a half

months. Wow. And it's not even been that long yet, but it feels like forever. Sorry, it does.

It does. It does. Apologies. So, you know,'ve been offline, kind of, the last four and a half months.

But like, as a beauty director of a publication, do you feel conflicted between what you personally want to editorialize and then what the people actually click on.

I've been feeling this way since Kylie Cosmetics launched.

No, I sorry, that's apologies to Kylie.

I've been feeling this way since like the SEO, you know, battle of the websites started. It's like no one wants to read all these,

you know, well thought out. That's that. Sorry, okay, I should take that back to. People are reading

these, these, you know, in-depth features that really incredible reporters do like you. But the clicks, the clicks on the

stories. I remember one specific story that we had to cover on Bustle when I was back at Bustle.

And I was like, no one, no one cares about this. Why are we going to write about it? And they were like,

no, sure, I assure you traffic, SEO, people are going to write about it? And they were like, no, sure, I assure you,

traffic, SEO, people are going to click on it. And it was about Bella Thorne getting a tattoo on her

elbow or something like that. Anything Bella Thorne at that time did gangbusters. It was like the number,

I was so upset. It was like the number one beauty story for like a month.

Bella Thorne's side note, I love that woman. I have a very soft spot for her in my heart.

I interviewed her at Pop Sugar and literally she was so emotional and vulnerable. You could tell she was

really having a hard go of it. And I'm like, oh, I know. I love this

girl. I used to have to interview her all the time, her and Zendaya, when they were on that show.

And it was very clear that Zendaya was like, you know. Good girl. Good in two shoes. And they were all,

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