A fast-casual breakfast franchise uses catering, local store marketing to build fan base

Take-Away with Sam Oches

Nation's Restaurant News

Business, Entrepreneurship

2.5 • 15 Ratings

🗓️ 30 November 2023

⏱️ 57 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode of Take-Away with Sam Oches, Sam talks with Lauren Coulter, cofounder of Biscuit Belly, a breakfast concept out of Louisville, Ky., that has grown to nine locations serving a high-quality menu of biscuit sandwiches and other morning staples out of a fast-casual setting. Lauren joined the podcast to talk about the entrepreneurial spirit underlying everything she and cofounder husband Chad Coulter do with the business, and how the brand’s catering program in particular is helping Biscuit Belly connect with new consumers.

In this conversation, you’ll find out why:

Consistency across your system begins with training
To give your new concept it’s best chance for success, incorporate more than one trend
Your franchise partners are great sounding boards
Your customers’ social media content is a cheap and effective marketing strategy
Local store marketing is a great compliment to digital efforts in maximizing your reach
A successful catering program must have a “say yes” mentality

Have feedback or ideas for Take-Away? Email Sam at [email protected].

Transcript

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0:00.0	Hey there, welcome to Takeaway with Sam Okas, a podcast from Nation's Restaurant News.
0:05.1	I am Sam Okis editor-in-chief here at NRN, and this is the show where I give you an all-access
0:09.9	pass to the restaurant industry's most influential decision-makers.
0:13.7	This week I'm talking with Lauren Coulter.
0:16.2	She's the co-founder of Biscuit Belly, a breakfast concept out of Louisville, Kentucky that has grown to
0:22.0	nine locations, serving a high-quality menu of biscuit sandwiches and other morning
0:28.0	staples out of a fast, casual setting. Biscuit Belly has only been around since 2019,
0:34.2	but it is actively franchising and soon will have a presence in seven states.
0:39.1	Lauren joined the podcast to talk about the entrepreneurial spirit that's underlying everything
0:43.7	she and her co-founder husband, Chad Coulter, are doing with the business and how the brand's
0:49.5	catering program in particular is helping biscuit belly connect with new consumers.
0:54.7	In this conversation, you will learn more about why consistency across your system starts
0:59.4	with a good training program, how local store marketing is a great complement to digital
1:04.8	efforts in maximizing your reach, and why a successful catering program must have a say yes mentality.
1:13.0	Jumping now into my interview with Biscuit Belly co-founder Lauren Coulter.
1:17.6	Also, don't forget to stick around after the interview as I will share my six takeaways from
1:21.4	this discussion, actionable insights that you can take with you on the go.
1:26.1	Okay, sitting here with Lauren C Colter, the co-founder of
1:29.5	Biscuit Belly. Lauren, thanks so much for joining me today. I appreciate it. Yeah, thanks for having me.
1:34.2	This is great. So we're going to talk about breakfast, brunch, lunch, all the things that Biscuit Belly
1:39.6	is specializing in. And we'll get into franchising. I know you guys are growing through franchising.
1:45.5	I'm sure most people listening to this have probably heard about Biscuit Belly. You guys have been
	...

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