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Deconstructed

A Dmitri Rebuttal by Messaging Expert Anat Shenker-Osorio

Deconstructed

The Intercept

News

4.84.7K Ratings

🗓️ 2 June 2023

⏱️ 53 minutes

🧾️ Download transcript

Summary

Why is “fund the police” a losing message for Democrats? That’s the question and type of messaging Deconstructed is exploring this week with Anat Shenker-Osorio, the founder of ASO Communications and host of the podcast “Words to Win By.” Grim and Shenker-Osorio discuss why certain messages do well and others fail, why reframing the debate is essential, and how to craft messages that resonate and win. They also revisit Grim’s recent conversation with political strategist Dmitri Mehlhorn and unpack why messaging that gravitates toward the right and center is not effective.


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Transcript

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0:00.0

So a couple of weeks ago, we had onto the program Dimitri Melhorn, who was going to tech

0:08.2

executive and a democratic operative who has become one of the more influential but little

0:14.8

known figures in democratic politics.

0:17.2

And he has strong ideas about how Democrats ought to campaign and how they ought to message.

0:24.3

And we got a lot of feedback from our interview with him, which if you haven't listened

0:27.8

to, yeah, you should go back and listen to that one first before you listen to this one.

0:31.3

And one of the people that he named checked the most throughout that interview was a not

0:36.3

Shankar Osorio, who's going to join us today.

0:39.4

A not thank you for agreeing to come on.

0:41.6

Appreciate it.

0:42.6

Thanks for having me.

0:43.6

Were you surprised at all that he brought you up so many times throughout that conversation?

0:48.2

Yeah.

0:49.2

I think that I was surprised at the number of times.

0:52.4

I also think I was surprised that he did so in such a complimentary way, despite the

1:01.7

fact that we definitely have places where we don't agree.

1:06.5

So yeah, I was appreciative of that.

1:08.6

I actually interviewed Dimitri about a year ago for an extended period of time, but the

1:15.0

sound quality wasn't very good.

1:17.3

And so we kind of put off doing it again.

1:20.0

It just one thing became another and it took upwards of, I think, a little over a year

1:24.4

for us to reschedule and get back on the horn, but I went back and looked at the earlier

...

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