A Deeper Understanding of Creativity at Work

HBR IdeaCast

Harvard Business Review

Leadership, Entrepreneurship, Communication, Marketing, Business, Business/management, Management, Business/marketing, Business/entrepreneurship, Innovation, Hbr, Strategy, Economics, Finance, Teams, Harvard

4.4 • 1.9K Ratings

🗓️ 31 January 2023

⏱️ 30 minutes

🔗️ Recording | iTunes | RSS

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Summary

We all know that creativity is the backbone of innovation and, ultimately, business success. But we don't always think deeply about how creative people get their ideas and the steps we might take to do the same. Gabriella Rosen Kellerman, a physician and chief product and chief innovation officer at BetterUp, and Martin Seligman, a professor of psychology at the University of Pennsylvania, say there are four types of creativity -- integration, splitting, figure-ground reversal, and distal thinking -- and explain how each shows up at work. Amid startling advances in artificial intelligence, people who hone these skills will set themselves apart. Kellerman and Seligman are the authors of the HBR article “Cultivating the Four Kinds of Creativity” and the book Tomorrowmind.

Transcript

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0:00.0	Are you trying to bring your leadership skills to the next level?
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0:09.0	HBR editors like me hand select the best leadership case studies and conversations
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0:18.0	Listen for free to HBR Unleadership, wherever you get your podcasts.
0:24.0	New episodes every Wednesday.
0:30.0	Welcome to the HBR idea cast from Harvard Business Review.
0:40.0	I'm Allison Beard.
0:42.0	Fears about robots taking over our jobs, ebb and flow over time.
0:53.0	But with the recent rise of AI tools like Dolly,
0:56.0	which can scrape the internet to create some not bad art and design work,
1:00.0	and chat GPT, which can mimic human writing,
1:03.0	and even pass medical bar and business school exams,
1:06.0	now everyone seems to be worried.
1:09.0	But today's guests argue that there are a few things artificial intelligence can't yet replicate.
1:14.0	Chief among them, human creativity.
1:16.0	And they have some advice for how to better cultivate it,
1:19.0	in yourself, your team, and your organization.
1:23.0	Gabriella Rosenkellerman is a physician,
1:25.0	a chief product officer, and chief innovation officer at Better Up.
1:29.0	And Martin Seligman is a professor of psychology at the University of Pennsylvania.
1:33.0	They're co-authors of the new book tomorrow mind,
	...

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