A Canadian franchise plans to (re)conquer the U.S. — in malls

Take-Away with Sam Oches

Nation's Restaurant News

Business, Entrepreneurship

2.5 • 15 Ratings

🗓️ 20 August 2024

⏱️ 35 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode of Take-Away with Sam Oches, Sam talks with Dave Colebrook, president of LSR and Emerging Brands with the Canadian restaurant company Recipe. Dave oversees the franchise New York Fries, a brand that was born in New York in 1983 but primarily grew across Canada before reentering the U.S. earlier this year. Dave joined the podcast to talk about how this brand plans to reconquer its original homeland and why malls are its real estate sweet spot.

In this conversation, you’ll find out why:

Malls are not dead
Sampling is the perfect marketing for high foot traffic destinations
Speed of service is everything in busy destinations
A strong product plus good economics helps a brand transcend borders

Have feedback or ideas for Take-Away? Email Sam at [email protected].

Transcript

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0:00.0	Hey there, welcome to Takeaway with Sam Okas, a podcast from Nation's Restaurant News.
0:04.9	I am Sam Okas, editor-in-chief here at NRN, and this is the show where I give you an all-access
0:09.7	pass to the restaurant industry's most influential decision-makers.
0:13.6	This week I'm talking with Dave Colbrook, the president of LSR and emerging brands with the Canadian
0:19.7	Restaurant Company recipe.
0:22.5	Dave oversees the franchise New York Fries, a brand that was born in New York in 1983,
0:28.9	but primarily grew across Canada before re-entering the U.S. earlier this year.
0:34.5	It's grown to become a $100 million brand in Canada and really wants to now
0:40.9	conquer the U.S. and is looking for more growth across the states. Dave joined the podcast to talk
0:47.3	about how this brand plans to reconquer its original homeland and why malls are its real
0:52.6	estate sweet spot. In this interview, you will learn more about
0:55.7	why malls are not dead, why sampling is the perfect marketing tool for high foot traffic
1:01.7	destinations, and why a strong product plus good economics can help a brand transcend borders.
1:09.4	Jumping now into my interview with New York fries, Dave
1:12.3	Colbrook. Also, don't forget to stick around after the interview as I will share my four
1:16.5	takeaways from this discussion, actionable insights that you can take with you on the go.
1:24.5	Okay, I'm sitting down with Dave Colbrook, the president of LSR in Emerging Chains for Recipe.
1:30.5	Dave, thanks for taking some time today.
1:32.3	Great to be here, Sam.
1:34.1	So Recipe is the parent company here, but we're specifically talking about New York fries.
1:39.7	Tell me about Recipe.
1:41.0	Tell me about New York fries and its role within that company.
	...

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