Hello and welcome to this day in esoteric political history from radiotopia.

My name is Jody Avergan.

And let's get back into the overview we did of political advertising mostly TV

advertising. This is part two of our conversation if you missed part one which

got us through the 50s and 60s into the 70s. You can go and listen to that.

And here we pick it up in the more modern era. I'm joined as always by

Nicole Hammer of Vanderbilt and Kelly Carter Jackson of Welsesley. Let's go.

Okay, let's move through the 60s into the late 60s into the early 70s and I think this is where we maybe can walk our our pal Roger Ailes onto the scene and so we've

named-checked Roger Ailes a couple times in the last few episodes obviously

progenitor Fox News huge impact in this sort of modern era, but always with a reminder that he got his start as a political

operative and as an ad man, and this is where that kind of, where we see those seeds, right?

And the first campaign that he's really working on,

at least the first presidential campaign,

is Richard Nixon's 1968 campaign.

And I think this is where we can broaden the idea of television ads out just a little bit

because Ailes was trying to think of new ways

to use television to advertise a candidate

that weren't necessarily these 30 second

60 second television spots.

And with Richard Nixon, some of the things

that he does, in addition to like putting him

in the appropriate color shirt and giving him some slogans to say he starts

...