Welcome to the blog millionaire, where we break down the essential strategies of today's most successful bloggers

to take your blog to the next level with top-notch content, monumental traffic growth, and multiple revenue streams to go beyond your wildest goals.

So get ready to blog like a pro and make your traffic explode with your host, whose blog gets more than one million visitors every single month, Brandon Galey.

My name's Brandon Galey and welcome to episode 171 of The Blog Millionaire.

This episode is the fourth part of a 10-part series on SEO.

This series is sponsored by H-Refs.

H-Refs is one of the market leaders that create keyword research tools for bloggers.

They are currently offering a seven-day trial for $7.

You can sign up by going to A-H-R-E-F-S.com, and I'm also going to have a link in the episode

description. In this episode, I will be teaching you how to pull your readers in with the PAS

introduction formula. The knowledge for this episode comes directly from the SEO experts that run

the H-Refs blog. So let's go ahead and get right into the episode.

Most people will decide whether your post is what they're looking for based on the quality of your intro.

A good intro will keep them reading and a lousy intro will send them straight back to the search results.

To write a kick-butt intro, you can use the problem,

agitate, solve formula, known as the PAS formula. First, you identify a problem. Belinda Weaver of Copyright Matters is one of the top copywriting experts in the world.

She says, in order to write copy that evokes a response, it is critical that you understand the

problems your audience faces, and that is the heart of what good copywriting does.

The more vividly you can paint the pain, the more you can demonstrate that you understand it.

As someone reads your description in your intro, they should feel like you're tapping into the

conversation that's going on directly in their head.

You will also want to make sure your copy is easy to read. Use simple words and short

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